St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    PolitiFact Workshop returns to Jandoli Institute at SBU

    Feb 22, 2024, 10:19 by Beth Eberth
    St. Bonaventure University students are once again working with PolitiFact Senior Correspondent Louis Jacobson and Jandoli Institute Executive Director Richard Lee to check facts and write articles for PolitiFact.

    St. Bonaventure University students are once again working with PolitiFact Senior Correspondent Louis Jacobson and Jandoli Institute Executive Director Richard Lee to check facts and write articles for PolitiFact.

    Jacobson, who is based in Washington, spent three days on campus this week working with the students in person.

    “We are proud to welcome Lou back to the Jandoli School of Communication for this transformative experience for our students,” said Aaron Chimbel, dean of the Jandoli School. “Holding public officials accountable through rigorous fact-checking is vital to our democracy, and PolitiFact is the model. Our students learn so much from this partnership.”

    The Spring 2024 PolitFact Workshop teamDuring Jacobson’s visit to campus, students completed the first four articles in this year’s workshop. The students began training online earlier this month and will continue to write stories throughout the semester.

    “I always enjoy the opportunity to come to the St. Bonaventure campus to meet the students in our seminar one on one,” Jacobson said. “Being here in person allows us to sit down and work through the reporting, writing and editing together and build a rapport.”

    Completed articles appear on PolitiFact and PolitiFact New York, the organization’s New York edition, which is a partnership with the Buffalo News.

    The workshop began in 2020 and is offered every spring semester. Prior to this year, students had written 47 articles for PolitiFact. The articles may be accessed at https://jandoli.net/politifact-workshop/.

    Founded in 2007, PolitiFact uses traditional journalism techniques to investigate the accuracy of claims in politics, then provides an overall “Truth-O-Meter” rating ranging from True to Pants on Fire. Articles appear on its PolitiFact.com website and are reprinted by its media partners across the country. PolitiFact is owned by the nonprofit Poynter Institute for Media Studies and employs reporters and editors in St. Petersburg, Florida, Washington, D.C., and half a dozen other cities.

    The Jandoli Institute, a part of the Jandoli School of Communication at St. Bonaventure, serves as a forum for academic research, creative ideas and discussion on the intersection between media and democracy.

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