Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

St. Bonaventure University radio station sending six students to join radio row at the Super Bowl

Feb 1, 2024, 12:41 by User Not Found

St. Bonaventure University students will be making a buzz at the Super Bowl again this year. That’s “buzz” as in WSBU 88.3 FM The Buzz, the student-run campus radio station.

Six SBU students will join the throng of media professionals from around the world who will flock to Las Vegas next week for Super Bowl LVIII. The students will travel to Vegas on Saturday and spend the week before the Feb. 11 game on radio row, conducting interviews and preparing features for nightly three-hour broadcasts on The Buzz.

WSBU is one of a select few college radio stations among dozens of national and international news outlets welcomed to radio row during Super Bowl Week. This marks the sixth time since 2018 that The Buzz has sent a team to radio row. (Access wasn’t allowed in 2021 because of COVID protocols.)

It will be a busy week of early mornings and long days that extend into the evening hours as the SBU team races deadline each day to collect and package programming for the nightly broadcasts, but the reward is being immersed in one of the country’s most popular sports and entertainment spectacles.

“It’s really cool just to see it and be part of it all,” said Steven Stutz, a senior marketing major from Buffalo who has been with WSBU since he was a freshman and station manager for the past year and a half. “We’ll attend Monday’s Opening Night (formerly known as Media Day) when you get to see the teams and players. We’ll set up our microphone with all the others and get to ask questions.”

Radio row is set up in the Las Vegas Convention Center, a short distance from Allegiant Stadium, where the game will be played. The students will arrive each day at 8 a.m. and spend the next eight hours conducting interviews and packaging content for broadcast.

Some guests are already scheduled, Stutz said, including four NFL players, a sports betting and prediction expert, and the president of a slap boxing league in Nevada.

Other guests will include former players and other notables who “table hop” down radio row, as well as other people the SBU team can snag for an interview. “We’ll pick interesting people out of the crowd and pretty much just play with it and see where it goes,” Stutz said.

During the day Stutz will be packaging content for each evening’s radio broadcasts, which will air from 6 to 9 p.m. Monday through Friday on WSBU 88.3 FM. The live stream may be accessed from the station’s website: https://wsbufm.com/.

The students, who will be missing a week of classes back on campus, will work online each night to keep up with their studies. “Professors know this is a great opportunity and are excited for us. They’re very good about making accommodations,” Stutz said.

Students conducted fundraisers and sold on-air ads to help pay for the trip.

Other students making the journey include Thomas Baia, a senior from Wilson, New York; Isaac Howson, a junior from Buffalo, New York; Stephen Scheppner, a junior from Erie, Pennsylvania; Nathan Solomon, a senior from Freeville, New York; and Jonathan Walker, a senior from Webster, New York. All are sports media majors in the Jandoli School of Communication.

They’ll return to campus on Saturday, Feb. 10, in time to be among the three in four Americans expected to watch the Super Bowl on TV.

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About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. Out of 167 regional universities in the North, St. Bonaventure was ranked #6 for value and #14 for innovation by U.S. News and World Report (2024).