Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

St. Bonaventure journalism student Delaney Chase awarded Carnegie-Knight News21 fellowship

Jan 30, 2024, 11:54 by Beth Eberth

St. Bonaventure University junior Delaney Chase will join other talented college journalists this summer as they report on “Democracy in Crisis” through a Carnegie-Knight News21 fellowship.

Delaney Chase Chase, a journalism major from Warren, Pennsylvania, will spend 10 weeks this summer participating in the prestigious Carnegie-Knight reporting initiative, which is headquartered at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

“Delaney follows a long line of star Jandoli School students in the News21 program,” said Aaron Chimbel, dean of the Jandoli School of Communication at SBU. “I am confident she will thrive doing this important journalism and come back to St. Bonaventure with a wealth of experiences to share with her classmates.”

Chase’s interest in St. Bonaventure was piqued as high school sophomore when she and classmates in her school’s journalism program attended the Jandoli School’s Comm Day.

“I really loved the professors I met and the layout of the school. The journalism program was just what I was looking for,” she said.

She has found myriad opportunities at the university to hone her craft. She is a reporter with the TAPinto Greater Olean news website, where she reports on local events and issues, and is a co-campus coordinator for the SBU chapter of the online magazine Her Campus.

“I really like reporting and talking with people. I’m getting a lot of experience talking to local people and telling their stories. Before (coming to Bona’s) I thought a small town was a disadvantage, but it has ended up being an advantage,” Chase said.

“I really love participating in Her Campus, I feel having that avenue with women who love to write is really good,” she added.

As the News21 team explores the 2024 elections, Chase expects the student journalists will talk with election officials and volunteers and investigate the use of artificial intelligence in elections.

She is also looking forward to collaborating with and learning new skills from fellow journalism students.

This is the ninth year in a row a St. Bonaventure student has been chosen for the fellowship. The program brings top journalism students from across the country to report and produce in-depth, multimedia projects for major media outlets, including The Washington Post, NBC News and USA Today. Leading up to the summer program, students take part in a News21 issues seminar and begin preliminary reporting during the spring semester.

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About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. Out of 167 regional universities in the North, St. Bonaventure was ranked #6 for value and #14 for innovation by U.S. News and World Report (2024).