St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    St. Bonaventure professor’s new Civil War book focuses on overlooked north battlefield at Gettysburg

    Oct 4, 2023, 14:25 by User Not Found
    Most attention at the Civil War battle of Gettysburg focuses on iconic landscapes like Little Round Top, Devil’s Den, the Wheatfield, and the open fields where Pickett’s Charge took place. A new book co-authored by Dr. Chris Mackowski, professor of journalism and mass communication at St. Bonaventure University, looks at a lesser-known but just as pivotal sector of the battlefield.


    Cover of Stay and Fight It OutMost attention at the Civil War battle of Gettysburg focuses on iconic landscapes like Little Round Top, Devil’s Den, the Wheatfield, and the open fields where Pickett’s Charge took place. 
     
    A new book co-authored by Dr. Chris Mackowski, professor of journalism and mass communication at St. Bonaventure University, looks at a lesser-known but just as pivotal sector of the battlefield.
     
    “Stay and Fight It Out: The Second Day at Gettysburg, July 2, 1863 — Culp’s Hill and the North End of the Battlefield” is co-authored by Mackowski’s longtime collaborator Kristopher D. White and published by Savas Beatie, LLC. It is the 50th book in the Emerging Civil War Series and the third in a series of Gettysburg books written by Mackowski and White.
     
    “We wrote about those iconic landscapes in the second book in this series, ‘Don’t Give an Inch,’” Mackowski said. “Our original goal was to do one book per day for the three-day battle, but so much happens on that second day of the battle, we decided to split that action into two books. This new book finally caps off the fighting of July 2.”
     
    The book’s title, “Stay and Fight it Out,” comes from a statement made by a Union general after the day’s fighting wrapped up. It was one of the bloodiest days of the Civil War, and Union officers met to decide whether to withdraw to a better location or continue the battle where they were. The officers agreed their current position was strong, and one of them, Maj. Gen. Henry Slocum of New York, posted on the north end of the battlefield, said they should “stay and fight it out.”
     
    “The action on the north end of the field gets overlooked by a lot of people — even Civil War buffs — because it’s not as famous. And that’s because there was an influential Pulitzer Prize-winning novel, 'The Killer Angels,' written about the southern end of the battlefield. There have been movies inspired by that book. No one has created that same kind of pop culture buzz about the action on the north end of the field, even though the fighting there was just as dramatic and just as desperate,” Mackowski said.
     
    “Stay and Fight It Out” includes a foreword by David Duncan, president of the American Battlefield Trust, the nation’s largest battlefield preservation organization. The first land preserved at Gettysburg was on the northern end of the battlefield. An appendix by Wayne Motts, president of the Gettysburg Foundation, outlines some of that preservation, including recent rehabilitation work that has restored part of the battlefield to its wartime appearance. The book also includes an appendix about photography on the battlefield from photo historian Garry Adelman of the Center for Civil War Photography.
     
    Mackowski and White have collaborated on more than a dozen books and articles. They’re now at work on the fourth volume to complete their Gettysburg series, “We Gained Nothing But Glory: The Third Day at Gettysburg.” 
     
    Mackowski teaches writing in St. Bonaventure’s Jandoli School of Communication, where he also serves as associate dean for undergraduate programs. He has been at St. Bonaventure since fall of 2000.
     
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    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. Out of 167 regional universities in the North, St. Bonaventure was ranked #6 for value and #14 for innovation by U.S. News and World Report (2024).