St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Mackowski makes invited presentations over the summer

    Sep 7, 2023, 14:56 by User Not Found
    Dr. Chris Mackowski, professor of journalism and mass communication, made several invited presentations over the summer.


    Dr. Chris Mackowski, professor of journalism and mass communication, made several invited presentations over the summer.

    On July 13, he presented at the American Battlefield Trust’s annual National Teacher Institute. His talk, “An Intro to the O.R.s: The Official Records of the War of the Rebellion,” offered an overview of one of the most important research tools for Civil War historians and some of the challenges they pose.

    On July 23, he served as the keynote speaker for the Remembrance Day commemoration at Ulysses S. Grant Cottage National Historic Landmark in Wilton, New York, the site where President Grant died on July 23, 1885. Mackowski spoke on “Moments of Contingency in the Rise of Grant.”

    On July 24, he presented a workshop at the American Battlefield Trust’s Virtual Teacher Institute: “Abraham Lincoln as a Writer.” 

    On August 25, he served as the keynote speaker for the Civil War Roundtable Congress’s national conference, held in Gettysburg, Pennsylvania. Mackowski spoke on “Stonewall Jackson at Gettysburg: The Civil War’s Most Popular ‘What If?’”