Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

Dr. Pauline Hoffmann selected as Public Policy Fellow by Rockefeller Institute of Government

Sep 4, 2023, 16:12 by Beth Eberth

Dr. Pauline Hoffmann, an associate professor in the Jandoli School of Communication at St. Bonaventure University, is one of six dynamic researchers selected as a 2023-24 Richard P. Nathan Public Policy Fellow by the Rockefeller Institute of Government.

Pauline Hoffmann During the next year, these experts will partner with Rockefeller Institute researchers to examine timely public policy issues in higher education, public health, drug policy, and local government. The prestigious fellowship program is named after former longtime Rockefeller Institute Director Richard P. Nathan. The fellowship seeks to connect cutting-edge policy expertise to public problems and the policy community that tries to address these problems.

As part of her fellowship, Hoffmann will study and work with people in rural communities to understand how to develop messaging to counteract the infodemic (pandemic of disinformation) of health-related messages.

In addition to teaching in the leadership and communications programs at St. Bonaventure, Hoffmann is a New York state senior public health fellow with the Cattaraugus County Health Department and an entrepreneur. She owns Data Doyenne, for the data nerd and the data nervous. As part of Data Doyenne, she has a LinkedIn newsletter and a podcast titled, “WTF? (What the Facts?),” which delves into all things misinformation and disinformation. She also has a nonacademic book dealing with the infodemic to be published in May 2024.

Hoffmann received her doctorate and master’s degrees in communication from the University at Buffalo and her bachelor of science in biology from St. Bonaventure. Additionally, she completed the World Health Organization’s Infodemic Manager Training Program. Her research and teaching focus is on infodemics, conflict management, conflict resolution, and corporate communication and strategy.

Hoffmann is a former dean of the Jandoli School of Communication and School of Graduate Studies at St. Bonaventure. Before going into academia, she worked in creative services for Catholic Health.

Her role as a senior health fellow includes strategic and communication planning.

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About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. St. Bonaventure was named the #5 regional university value in the North in U.S. News and World Report’s 2022 college rankings edition.