Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

Dr. David Hilmey named provost and VP for Academic Affairs at St. Bonaventure

Aug 14, 2023, 13:54 by Beth Eberth

Dr. David Hilmey has been named provost and vice president for Academic Affairs at St. Bonaventure University, President Jeff Gingerich announced today.

David Hilmey A member of the St. Bonaventure faculty since 2008 in the Department of Chemistry, Hilmey has been dean of the School of Arts & Sciences since 2016. For the 2021-22 academic year, he served as acting provost when Dr. Joseph Zimmer was named acting president after the death of Dr. Dennis DePerro.

“The decision to offer Dave the position came after careful consideration of feedback from the campus community, the positive relationships he’s developed with so many people in 15 years at the university, and my own working relationship with Dave since I’ve arrived,” Dr. Gingerich said. “I’m excited to work with Dave in this role as we work together to build an even better St. Bonaventure.”

When Zimmer left in May to become provost at Robert Morris University, Gingerich named Hilmey interim provost and vice president for Academic Affairs. A national search to fill the position was launched in January.

“I’m grateful for the opportunity Dr. Gingerich has given me,” Hilmey said. “I look forward to serving with a steadfast commitment to our mission and values, which are fundamental to what St. Bonaventure is all about and at the core of my desire to seek this position.

“I envision a dynamic, honest, and open leadership style, one that advocates for faculty and academic staff, while also managing the overall health and well-being of our students and our institution for years to come.”

Hilmey was chair of the Department of Chemistry and director of the Honors program from 2013 to 2016, and has served on a number of university committees, including the Academic Program Evaluation Committee (APEC), which he chaired; the University Planning Commission that’s developed the last two strategic plans; and the Presidential Commission on University Mission, which he chaired. He serves on the Middle States Self-Study steering committee and co-chairs the Student Success and Retention Committee.

Hilmey has also written and received a dozen grants during his time at St. Bonaventure.

Hilmey received his bachelor’s degree from University at Buffalo (2001), his Ph.D. from Ohio State (2006) and his post-doctoral associate from Cornell (2008). A native of Western New York, Hilmey attended high school at St. Joseph’s Collegiate Institute in Kenmore.

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About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2020, St. Bonaventure was named the #2 regional university value in New York and #3 in the North by U.S. News and World Report.