St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    St. Bonaventure broadcasting student Rich Williams to receive Tim Russert Career Award

    Jul 26, 2023, 15:16 by Beth Eberth
    Rich Williams, who will be a senior broadcast journalism student this fall at St. Bonaventure University, is the 2023 recipient of the Tim Russert Career Award from the Buffalo Broadcasters Association.

    Rich Williams on air

    Rich Williams, who will be a senior broadcast journalism student this fall at St. Bonaventure University, is the 2023 recipient of the Tim Russert Career Award from the Buffalo Broadcasters Association.

    Williams will be recognized during the association’s Hall of Fame induction ceremony and celebration on Sept. 21 in Clarence, New York.

    Williams, who is from Randolph, New Jersey, caught the journalism bug in high school and dove right into Bonaventure’s student media outlets his freshman year.

    “Within days, I fell in love with the broadcast world through my work with SBU-TV, and since then I haven’t looked back,” Williams said.

    As a multimedia journalist and executive producer at SBU-TV, Williams covers the Greater Olean area as a reporter and also produces the weekly newscast.

    Anna Bulszewicz, a lecturer in the Jandoli School of Communication and director of SBU-TV, is never surprised when Williams is recognized for excellence.

    “He is success. He is charisma. He is reliable, and driven to become exceptional at whatever he puts his mind to,” she said. “It’s been an honor to have a front row seat. All I can say is, if this is the beginning, the world better watch out. It’s a privilege to work with him.”

    Williams is grateful for the mentors and the opportunities at St. Bonaventure.

    Last April he traveled to Las Vegas to join a panel discussion about community journalism alongside fellow Bonnie Jah’Neyce Washington, Bulszewicz, and Aaron Chimbel, dean of the School of Communication. The panel was part of the 2023 Broadcast Education Association conference.

    Rich Williams conferenceThe following week, Williams traveled to New York City as part of a national advertising competition sponsored by the American Advertising Federation (AAF). Williams was part of the SBU campaign pitch team, which placed first in its district for the first time in university history. 

    “Having the opportunity to travel across the country and achieve such great success was incredible,” Williams said. “I’m so honored to have been able to participate in both trips. That week in April is the defining moment of my time at St. Bonaventure.”

    In May and June, Williams interned at WKBW-TV in Buffalo, shadowing reporters and creating occasional content. He is now in Sorrento, Italy, for a five-week summer program offered by St. Bonaventure in which students focus on global business and communications while taking courses at Sant’Anna Institute.

    Williams is uncertain what career path he’ll head down following graduation next May.

    “I simply hope to be happy doing something I love, whether that’s in broadcast journalism or another related field,” he said.

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    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. St. Bonaventure was named the #5 regional university value in the North in U.S. News and World Report’s 2022 college rankings edition.