St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Dan Barry, Class of 1980, to receive 2023 Eugene O'Neill Lifetime Achievement Award

    Jul 24, 2023, 14:10 by Beth Eberth
    Irish American Writers & Artists (IAW&A) will honor St. Bonaventure alumnus and longtime New York Times reporter and columnist Dan Barry, ’80, with its prestigious 2023 Eugene O’Neill Lifetime Achievement Award.

    Irish American Writers & Artists (IAW&A) will honor St. Bonaventure alumnus and longtime New York Times reporter and columnist Dan Barry, ’80, with its prestigious 2023 Eugene O’Neill Lifetime Achievement Award.

    DAN BARRY PHOTOAn Oct. 16 celebration at the midtown Manhattan restaurant 5th & MAD is planned.

    Named for the playwright who embodied the highest level of artistic achievement, the annual O’Neill Award recognizes Barry’s exemplary contributions to the arts. This year’s event takes place on the 135th anniversary of Eugene O’Neill’s birth.

    At The Times, Barry writes on myriad topics, including sports, culture, New York City, and the nation. He has written both the “About New York” and “This Land” columns. His work has garnered numerous journalism awards and he has been twice nominated as a finalist for the Pulitzer Prize. In 1992, he shared a George Polk Award as a member of the investigative team at The Providence Journal, and in 1994, as a member of that team, he was awarded the Pulitzer Prize for an investigation into Rhode Island’s court system.

    Barry has shared three Emmys for documentaries produced by The Times, and is the author of several books, including “Pull Me Up: A Memoir;” “The Boys in the Bunkhouse: Servitude and Salvation in the Heartland;” and “Bottom of the 33rd: Hope, Redemption, and Baseball’s Longest Game,” the winner of the PEN/ESPN Award for Literary Sports Writing.

    Barry, who appears on the Jandoli School of Communication’s Wall of Distinguished Graduates, was named the school’s Alumnus of the Year in 1994, and received an honorary degree from the university in 2016.

    Maria Deasy, president of Irish American Writers & Artists, said it is a privilege to honor Barry.

    “In 2014, IAW&A celebrated the renowned writer Pete Hamill – it was my first O’Neill Award ceremony as a board member. That night, Dan Barry delivered his tribute, ‘Scones for Pete Hamill,’ and brought the house down. It is such a privilege to come full circle in honoring Dan, a virtuoso in honest reporting and a writer of natural eloquence,” she said.

    “No matter the subject, Dan Barry’s writing captures the humanity in every story with poignant empathy,” said IAW&A Vice President Brendan Costello Jr.

    Barry joins distinguished O’Neill recipients including Peter Quinn, Joanie Madden, Malachy McCourt, Patricia Harty, Pete Hamill, Judy Collins, Charlotte Moore and Ciarán O’Reilly, William Kennedy, Kate Mulgrew, John Patrick Shanley and Larry Kirwan.

    For more information about IAW&A, visit https://iamwa.org/.