The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.
The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.
Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.
400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.
Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.
Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.
The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the
Interactive Advertising Bureau and Harvard Business School.
As content creation and visual storytelling become central across industries, this program positions you directly for that growth.
In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.
Mackowski receives award and speaks at London conference
Apr 21, 2023, 12:07
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Dr. Chris Mackowski, professor of journalism and mass communication, was recently chosen by the Houston (Texas) Civil War Roundtable as this year's recipient of its Frank E. Vandiver Award.
Dr. Chris Mackowski, professor of journalism and mass communication, was recently chosen by the Houston (Texas) Civil War Roundtable as this year's recipient of its Frank E. Vandiver Award.
The award "recognizes the outstanding contributions to Civil War scholarship or preservation efforts by an individual or an institution."
Vandiver (1925-2005) was a widely recognized academic and author, and an administrator at Rice University, University of North Texas, and Texas A&M University. He was also a founding member of the roundtable.
On April 15-16, Mackowski was co-keynote speaker at the annual conference of the American Civil War Roundtable of the United Kingdom, held just outside of London, England. Mackowski spoke about the Civil War battles of Spotsylvania Court House
(May 8-21, 1864) and the North Anna River (May 21-25, 1864).