St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Engelhardt, ’79, honored with Domino Award by St. Bonaventure’s Jandoli School

    Apr 21, 2023, 09:30 by Thomas Missel
    Jim Engelhardt, ’79, was honored Thursday with the John Domino Award, given biennially to a St. Bonaventure University alumnus who has excelled in sports communication.

    Jim Engelhardt receives the Domino AwardJim Engelhardt, ’79, was honored Thursday with the John Domino Award, given biennially to a St. Bonaventure University alumnus who has excelled in sports communication.

    “As was made clear Thursday night, Jim Engelhardt represents the best of Bonaventure,” said Aaron Chimbel, dean of the Jandoli School of Communication. “He has been so giving of his time and talents to others since he was a student, and he does it all with deep faith, passion and a sense of humor.”

    Engelhardt was chosen because of his long association with St. Bonaventure, including 15 years as sports information director and his legacy of mentoring so many fellow Bonnies.

    Engelhardt was introduced by ESPN executive and 1979 classmate Chris LaPlaca. Marylou Domino, John’s widow, and Art Domino, his father, presented Engelhardt with the award.

    Engelhardt began his career in sports information at Colgate and St. Francis (Pa.) before coming home in 1981 to St. Bonaventure to serve as sports information director.

    In 1996, he moved to George Mason University as assistant athletic director/media relations and publications and was later promoted to associate athletic director.

    Engelhardt left college athletics in 2000 to become the director of communications for the Manufacturers Alliance for Productivity and Innovation, an economics think tank and trade association for multinational manufacturers. He joined the Catholic Diocese of Arlington (Virginia) as a communications strategist in 2017.

    Domino graduated from St. Bonaventure in 1984 and helped usher in the video era while an undergraduate, successfully lobbying the administration to acquire a truckload of professional video equipment being sold by a local school district.

    Domino worked for NBC Sports before joining ESPN. He was regarded as one of the growing sports network’s best and brightest personalities when he left to return to the Buffalo area and join the Empire Sports Network. He told friends he was coming back because someone in the family was battling cancer.

    Domino was that someone; he died in 1994. The Jandoli School of Communication celebrates his courage, skills and humanity by presenting the John Domino Award to a St. Bonaventure graduate who has excelled in his or her sports journalism position.

    Along with Chimbel, the Domino Award alumni selection committee included LaPlaca, Adrian Wojnarowski, Rachel Axon, Mike Vaccaro, Brian Moritz, Donna Ditota, Isiah Blakely and Tim Bontemps.

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    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. St. Bonaventure was named the #5 regional university value in the North in U.S. News and World Report’s 2022 college rankings edition.