St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Strategic communication major Grace Foley honored as School of Communication’s Woman of Promise

    Mar 16, 2023, 14:54 by Beth Eberth
    St. Bonaventure University senior strategic communication major Grace Foley was recognized Tuesday, March 14, as the Jandoli School of Communication’s 2023Woman of Promise.

    St. Bonaventure University senior strategic communication major Grace Foley was recognized Tuesday, March 14, as the Jandoli School of Communication’s 2023 Woman of Promise.

    Aaron Chimbel, Grace Foley, Dr. Jeff GingerichThe Dr. Mary A. Hamilton Woman of Promise Award is presented to a female senior who possesses all the skills necessary to not only succeed but also thrive in her post-graduate career. The award’s namesake, Dr. Mary Hamilton, is a 1959 alumna and professor emerita of journalism and mass communication at St. Bonaventure.

    Foley is a strong leader who has impressed the Jandoli School faculty with her resolve and skill.

    “I have had the great pleasure to get to know Grace the past few years,” said Aaron Chimbel, dean of the Jandoli School. “She is a remarkable young woman, who perfectly represents what the Dr. Mary A. Hamilton Woman of Promise Award is all about. I know in her career and life that Grace will do work that benefits others because she’s spent the past four years doing just that here and is determined to do so in the future.”

    Foley, who is from Somerset, Massachusetts, has spent her college career working toward a job in human resources, specifically in Title IX advocacy.

    “The main takeaway from my experience at Bonaventure is to keep pushing and fighting,” said Foley. “While we’re taking steps to create equal opportunities for everyone, we are not quite there yet. No matter what professional field you’re in, I have learned to keep pushing for greatness until you reach your dream.”

    To experience a business environment, Foley has spent hours in the Koop Lab working as the sports director of SBU-TV and more recently as a global talent acquisition operations and university relations intern at International Gaming and Technology (IGT).

    “Grace Foley is the future. Grace embodies the brilliance, confidence, and emotional quotient required of the modern-day female trailblazer,” said Anna Bulszewicz, a lecturer in the Jandoli School and director of the SBU-TV program. “In many ways she’s ahead of her time. But most important of all, she’s resilient and doesn’t let anything get in her way. Now that’s power.”

    During her time at Bonaventure, Foley has also been active with the SBU Dance Team and Management Club and has worked as a peer tutor.

    Woman of Promise ceremony 2023She is grateful for the faculty and students in the Jandoli School, who have become important mentors and role models, encouraging her in her field of study and empowering her to go beyond her comfort zone.

    Chimbel recalls the first day he met Foley – Aug. 3, 2018. Why does he remember the exact date? It was Chimbel’s third day on the job as dean and he was excited to meet with Foley and her dad, who were visiting SBU on a college tour.

    “I guess it went OK because not only did Grace come to Bonaventure and the Jandoli School the next fall, a couple years later her sister, Ellie, came too – and also to the Jandoli School. On top of that, Grace was in my SBU 101 class her first semester and I have so enjoyed watching her grow, overcome challenges and, ultimately, thrive the past few years,” said Chimbel.

    Elizabeth Ortega, a 2002 alumna and the first Woman of Promise honoree, was this year’s keynote speaker.

    Ortega, of ECO Strategic Communications in Miami, Florida, counsels professional service firms and thought leaders worldwide. As an expert in business development strategies and litigation public relations, she advises professional firms and their clients in high-profile international legal matters. She is currently pursuing a master’s degree in marriage and family therapy/counseling with a concentration in solution-focused coaching. She also co-founded The International Academy of Financial Crime Litigators.

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    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. St. Bonaventure was named the #5 regional university value in the North in U.S. News and World Report’s 2022 college rankings edition.