The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.
The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.
Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.
400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.
Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.
Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.
The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the
Interactive Advertising Bureau and Harvard Business School.
As content creation and visual storytelling become central across industries, this program positions you directly for that growth.
In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.
Walker to present paper at annual AEJMC conference
Feb 24, 2023, 09:43
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Dr. Tara Walker, assistant professor of communication, will present her paper titled "Dammed, Diverted, Redirected: Stigma in Newspaper Articles About the Selective Serotonin Reuptake Inhibitors (SSRIs), 1995-2015" at the 48th Annual Association for Education in Journalism and Mass Communication (AEJMC) Southeast Colloquium in Murfreesboro, Tennessee, in March.
Dr. Tara Walker, assistant professor of communication, will present her paper titled "Dammed, Diverted, Redirected: Stigma in Newspaper Articles About the Selective Serotonin Reuptake Inhibitors (SSRIs), 1995-2015" at the 48th Annual Association for
Education in Journalism and Mass Communication (AEJMC) Southeast Colloquium in Murfreesboro, Tennessee, in March.
The abstract for the paper reads: "Media coverage of the selective serotonin reuptake inhibitor (SSRI) drugs in the 1990s and 2000s is often credited with destigmatizing mental illnesses, especially depression and anxiety disorders. Media narratives
in this time period popularized biomedical explanations of mental illness that are now commonplace, yet attitudes toward people with mental illness have not improved.
"To better understand persistent stigma, a content analysis studied newspaper coverage of SSRIs between 1995 and 2015. While the content analysis found little explicit stigma in the newspaper sample, topics discussed alongside SSRIs perpetuated two implicit
forms of stigma: association with crime and hysteria around over-prescription."