St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    New book by St. Bonaventure professor reconsiders the life and legacy of Ulysses S. Grant

    Feb 8, 2023, 10:11 by User Not Found
    Dr. Chris Mackowski, professor of journalism and mass communication at St. Bonaventure University and the author and editor of more than two dozen books on the Civil War, has co-edited a new book on Ulysses S. Grant, who led Union armies to victory over the Confederacy in the Civil War and was later elected the nation’s 18th president.


    Grant at 200 book cover 2Dr. Chris Mackowski, professor of journalism and mass communication at St. Bonaventure University and the author and editor of more than two dozen books on the Civil War, has co-edited a new book on Ulysses S. Grant, who led Union armies to victory over the Confederacy in the Civil War and was later elected the nation’s 18th president.
     
    “Grant at 200: Reconsidering the Life and Legacy of Ulysses S. Grant” (Savas Beatie, 2023), which Mackowski co-edited with Frank Scaturro, president of the Grant Monument Association, pulls together a collection of 16 essays from 12 of the country’s greatest Grant experts. 
     
    Last year marked the bicentennial of Grant’s birth and the book serves as a capstone to a yearlong series of celebrations, events and symposia held across the nation by Grant scholars, historians and admirers.
     
    Grant’s reputation has seen peaks and valleys since the Civil War, Mackowski said. In his day, Grant was the most famous American in the world and his 1885 funeral was the largest ever held in the country up to that point. But by the end of the century, Grant the general was slandered by his former Southern foes as a drunk and a butcher, while the reputation of Grant the president was tarnished by rampant corruption in his administration.
     
    “It wasn’t until well into the 20th century that historians began a reexamination of Grant’s presidency. Now that he’s been getting a fresh look, people are discovering all sorts of wonderful things to like about him,” Mackowski said. “I like him because he was an excellent writer. As president, he did more for civil rights than anyone until Lyndon B. Johnson in the 1960s. And as general, of course, he won the war and saved the country.”
     
    The book includes contributions from Frank J. Williams, past president of the Ulysses S. Grant Association; Ronald C. White, author of the bestselling Grant biography “American Ulysses;" Nicholas W. Sacco, historian at the Ulysses S. Grant Historic Site in St. Louis; Curt Fields, the country’s leading living Grant historian; and eight other Grant scholars and historians.
     
    The book includes two essays by Mackowski, “The Myth of Grant’s Silence,” about Grant as a writer, and “Moments of Contingency and the Rise of Grant;” as well as a pair of essays by co-editor Scaturro.
     
    It also includes original contributions from all six living U.S. presidents, as well as a contribution from Gen. Mark A. Milley, current chair of the Joint Chiefs of Staff; a never-before-published remembrance by the late Jack Kemp, former congressman and vice presidential nominee; and a note to Scaturro about Grant from former Secretary of State Colin Powell.
     
    James M. McPherson, author of the Pulitzer Prize-winning “Battle Cry of Freedom: The Civil War Era,” said the book offers “new information and astute insights about the personal life of this surprisingly complex and remarkable American.”
     
    All proceeds from “Grant at 200” go to support the Ulysses S. Grant Association and the Grant Monument Association.
     
    Mackowski has taught writing in St. Bonaventure’s Jandoli School of Communication since the fall of 2000. He is editor-in-chief of Emerging Civil War (www.emergingcivilwar.com). 
     
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    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. St. Bonaventure was named the #5 regional university value in the North in U.S. News and World Report’s 2022 college rankings edition.
     
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