Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

St. Bonaventure, Siena partner to launch American Sports Fanship Survey

Feb 1, 2023, 09:01 by Thomas Missel

The Siena College Research Institute and St. Bonaventure University’s Jandoli School of Communication today announced the launch of a new nationwide “American Sports Fanship Survey.”

Findings will be released beginning Friday, February 3. More than 3,200 people participated in the survey, which was conducted between Jan. 3-8, 2023.

The survey will be released in three parts:

Friday, February 3 – Sports Fanship and Football
- How many Americans consider themselves fans
- Levels of sports fanship, how and how often
- Questions specific to professional football, including favorite teams and players, why, how much we watch football and what does football teach us
Monday, February 6 – All Things Super Bowl
- The myriad ways fans engage with the game
- Who will watch, and why
- The commercials, half-time shows, wagering, parties and food
Wednesday, February 8 – Societal and Cultural Issues (Football)
- Is the game too violent/players’ health and well-being?
- Social and political issues
- Fantasy football/wagering

Releases will provide the original data, commentary as well as usable infographics for key findings.

Readers will be able to follow a link and take a quick and enjoyable survey and instantly be shown whether they are an Avid Fan, an Involved Fan, a Casual Fan or a Non-Fan.

The American Sports Fanship Survey marks the first research collaboration between these two Franciscan academic institutions. It builds on the Siena College Research Institute’s four decades of leadership in public opinion polling and the St. Bonaventure Jandoli School’s renowned sports journalism and communication programs.

“Sports are a dominant cultural force and this survey reveals numerous important insights,” said Aaron Chimbel, dean of the Jandoli School. “I am so glad we were able to partner with Siena to use the many strengths of both institutions to help the public better understand sports and its role in our society.”

“Sports are central to so many of us. This survey measures and reports on how important sports are to us in general and how so many of us look forward to and participate with one sporting event, the Super Bowl,” said Don Levy, Director of the Siena College Research Institute.