The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.
The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.
Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.
400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.
Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.
Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.
The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the
Interactive Advertising Bureau and Harvard Business School.
As content creation and visual storytelling become central across industries, this program positions you directly for that growth.
In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.
Matthews contributes book chapters, notes other projects
Dec 9, 2022, 07:51
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Tammy Rae Matthews, assistant professor in the online sports journalism and digital journalism master's degree programs, contributed a chapter in a book published in June.
Tammy Rae Matthews, assistant professor in the online sports journalism and digital journalism master's degree programs, contributed a chapter in a book published in June.
The chapter, "Publicity Maven, Social-Justice Defender and Former Altar Boy: Mr. Gay Namibia Decolonizes the Gay Beauty Pageant and the World,” was published in the Routledge book “Drag in the Digital Global Public Sphere: Queer Visibility,
Online Discourse and Political Change.” The book explores gender performance in worldwide online spaces.
In other news:
- Matthews contributed editorial assistance to Dr. Kathleen M. Ryan and Dr. David Staton’s Routledge text, “Interactive Documentary: Decolonizing Practice-Based Research.” Supported by practice-based research, this volume expands on
the emerging field of interactive documentaries and strives to give voice to diverse practitioners. Matthews interviewed two significant authorities in the field and thus contributed to two chapters in the text: “Prof. Aashish Kumar in Conversation
with Tammy Rae Matthews” and “Tessa Ratuszynska in Conversation with Tammy Rae Matthews.”
- Matthews presented her dissertation project, “Queering Namibian Sport: An Oral History,” as part of the Sport Communication Interest Group (SCIG) at the 72nd annual conference of the International Communication Association (ICA), held
in Paris, France, in May. Her presentation featured the narratives from and about LGBTI athletes in Namibia, Africa. The oral histories navigated the intersection of media, sport, gender, sexuality, race, community, history and power.
- In October, Matthews presented “Queering Namibian Sport: A Summary” at the 56th annual meeting of the Oral History Association (OHA) in Los Angeles, California.