St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    New essay collection edited by SBU’s Mackowski explores Civil War monument controversies

    Oct 28, 2022, 08:10 by Beth Eberth
    Civil War monuments, particularly Confederate monuments, have been lightning rods for controversy in recent years. A new collection of essays co-edited by Dr. Chris Mackowski, professor of journalism and mass communication at St. Bonaventure University, tackles some of the tough questions that stem from those controversies.

    Civil War monuments, particularly Confederate monuments, have been lightning rods for controversy in recent years. A new collection of essays co-edited by Dr. Chris Mackowski, professor of journalism and mass communication at St. Bonaventure University, tackles some of the tough questions that stem from those controversies.

    ECW10 Monuments cover“Civil War Monuments and Memory: Favorite Stories and Fresh Perspectives from the Historians at Emerging Civil War,” is co-edited with historian Jonathan Tracey and published by Savas Beatie. It is the fourth hardcover in the Emerging Civil War Tenth Anniversary Series, featuring nearly 35 essays by 28 historians.

    The book begins with a basic primer that defines monuments, memorials, and other sorts of markers, Mackowski said.

    “Their placement also makes a difference. In a public square versus on a battlefield versus in a cemetery — those contexts make a difference,” Mackowski explains. “Whether a monument is publicly or privately funded makes a difference, too. Our essays try to explore many of these specific issues that have put monuments into the news today. Our book doesn’t have all the answers, but we do hope we offer a lot of food for thought.”

    Mackowski said monuments have become the subject of controversy lately because there’s more to them than meets the eye.

    “Monuments can be useful learning tools in some situations,” he says, “but they can also have multiple layers of meaning that can be celebratory to one group of people and quite hurtful to another group, all at the same time. And those groups might not understand each other’s perspectives.”

    Any monument captures a particular version of history because of the story it tries to tell and commemorate.

    “This is what we call ‘historical memory,’ which is different than ‘history,’” said Mackowski. “People like to remember history in specific ways. For instance, we might see statues of Abraham Lincoln that show him being inspirational or noble or even humanized. He was all those things, but he could also look awkward on a horse and he suffered from bouts of depression — yet we don’t see statues that depict those sides of him. Every statue or monument represents a deliberate choice to show things a certain way.”

    The book includes a number of essays that show how historical memory works.

    “We take a few familiar stories from the Civil War and show how they’ve been misremembered and twisted a bit over time and what the implications of that are,” he said.

    Mackowski’s co-editor, Jon Tracey, works as a historian in Virginia’s Shenandoah Valley. He also chairs the editorial board for Emerging Civil War (ECW), an organization of more than 30 historians dedicated to sharing the story of the American Civil War. Mackowski serves as ECW’s editor in chief.

    Mackowski is the author, co-author, or editor of more than 25 books on the Civil War. He teaches writing in St. Bonaventure’s Jandoli School of Communication, where he also serves as associate dean for undergraduate programs. He has taught at St. Bonaventure since the fall of 2000.

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    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. St. Bonaventure was named the #5 regional university value in the North in U.S. News and World Report’s 2022 college rankings edition.