The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.
The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.
Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.
400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.
Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.
Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.
The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the
Interactive Advertising Bureau and Harvard Business School.
As content creation and visual storytelling become central across industries, this program positions you directly for that growth.
In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.
Mackowski conducts workshops for teachers, hosts virtual tour
Sep 23, 2022, 16:30
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Dr. Chris Mackowski, professor of journalism and mass communication, served as a scholar in residence for the Williamson County Heritage Foundation in Franklin, Tennessee (not affiliated with “the” Heritage Foundation). Mackowski presented a pair of workshops at a June 1-2 conference for teachers.
Dr. Chris Mackowski, professor of journalism and mass communication, served as a scholar in residence for the Williamson County Heritage Foundation in Franklin, Tennessee (not affiliated with “the” Heritage Foundation). Mackowski presented
a pair of workshops at a June 1-2 conference for teachers:
- “Teaching Civil War Controversy in the Classroom,” a look at contemporary issues surrounding Civil War monuments and how teachers can use them as teaching moments.
- “Seeing the First Draft of History: Technology, the News, and Media Ethics,” a look at ways technology has created ethical dilemmas for reporters covering breaking news.
Mackowski also presented workshops at the American Battlefield Trust’s annual Teacher Institute, held July 21-24 in Mobile, Alabama, and co-led a tour of various Civil War-related sites around Mobile. Workshops included:
- “Abraham Lincoln as a Writer,” a discussion of the idea of “good writing” and how Lincoln’s most famous pieces fit that criteria.
- “What’s in a Name: The Power of Names as Frames for Defining History,” a look at the language people use to control the way we talk about historical and current events.
Additionally, Mackowski spent a few days in Boston serving as on-screen talent for an American Battlefield Trust-sponsored virtual field trip. Stops included the Boston Tea Party Museum, the Old North Church, Lexington and Concord and Minuteman National
Park, the Old State House, the USS Constitution, the 54th Massachusetts Memorial and Boston Common, and the Massachusetts Historical Society (MHS).