St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Jandoli Institute examines whether history can predict the future

    Aug 12, 2022, 08:04 by Beth Eberth
    A new Jandoli Institute research essay explores whether the aftermath of the COVID-19 pandemic will be similar to the Roaring Twenties that emerged after the 1918 influenza pandemic.

    A new Jandoli Institute research essay explores whether the aftermath of the COVID-19 pandemic will be similar to the Roaring Twenties that emerged after the 1918 influenza pandemic.

    The essay, “Hashtag History: Imaging the Future — Reinventing the Past,” was reported and written for the institute’s Hybrid Journalism Project by Phillip G. Payne, a history professor at St. Bonaventure University; Anne W. Lee, a lecturer in St. Bonaventure’s Jandoli School of Communication; and Hadley Thompson, who is majoring in journalism and political science at the university.

    The authors used a variety of articles and examples to provide insight into using history to predict the future, as well as the difficulties of determining the cause of complex events.

    “As we wind our way through the 2020s, we can still learn some lessons from a century ago, but the lesson will be a complex one,” the essay reads. “Some of the issues that plagued America during the 1920s continue to plague us in the 2020s, and that is not simply the drawn-out end to the pandemic.”

    The article is part of a series of essays produced for the Jandoli Institute’s Hybrid Journalism Project in which professors from different disciplines partner with faculty from the Jandoli School to develop and produce news stories.

    “The goal of the project is for the non-journalism faculty to gain insight into our industry and for the journalism faculty to learn how those with knowledge and expertise in different fields can strengthen our reporting,” Jandoli Institute Executive Director Richard Lee said.

    The project is funded by a grant from the Leo E. Keenan Jr. Faculty Development Endowment.

    The Jandoli Institute, a part of the Jandoli School of Communication, serves as a forum for academic research, creative ideas and discussion on the intersection between media and democracy.