St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Jandoli Institute publishes first hybrid journalism article

    Jul 13, 2022, 09:28 by Beth Eberth
    Research by graduate students at St. Bonaventure University suggests that the pandemic has permanently altered the workplace and the market for searching for jobs.

    Research by graduate students at St. Bonaventure University suggests that the pandemic has permanently altered the workplace and the market for searching for jobs.

    The findings of 17 Master of Business Administration students were published July 13 by the Jandoli Institute as part of the institute’s Hybrid Journalism Project.

    The article, “How has COVID changed expectations for students entering the workforce?,” was reported and written by John Stevens, a lecturer in St. Bonaventure’s School of Business, and David Kassnoff, a recently retired lecturer in the university’s Jandoli School of Communication. It is the first of five hybrid collaborations that the institute will post this summer.

    As part of the project, professors from different disciplines partnered with faculty from the Jandoli School to develop and produce news stories.

    “The goal was for the non-journalism faculty to gain insight into our industry and for the journalism faculty to learn how those with knowledge and expertise in different fields can strengthen our reporting,” Jandoli Institute Executive Director Richard Lee said.

    For the article, students in Stevens’ Organization Behavior course surveyed dozens of companies and examined where employees worked during the pandemic, as well as how companies relied on digital technologies, managed workers’ productivity, retention and turnover and other workplace issues.

    Among their findings:

    • Work/life balance may be more important than compensation for students entering the workforce.
    • Not all new workers will prefer to work remotely.
    • To be successful, businesses will need to be flexible and have the ability to adapt quickly to change and unforeseen circumstances such as the pandemic.

    Full details are in the article on the Jandoli Institute website.

    The institute’s hybrid journalism project is funded by a grant from the Leo E. Keenan Jr. Faculty Development Endowment.

    The Jandoli Institute, a part of the Jandoli School of Communication, serves as a forum for academic research, creative ideas and discussion on the intersection between media and democracy.