St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Fall ’22 freshman class largest at St. Bonaventure in two decades

    May 9, 2022, 10:53 by Thomas Missel
    Freshman confirmations are running at a 20-year high at St. Bonaventure University, up 22% over fall 2021 and more than 53% higher than fall 2015.

    Freshman confirmations are running at a 20-year high at St. Bonaventure University, up 22% over fall 2021 and more than 53% higher than fall 2015.

    As of this morning (May 9), 576 freshmen had committed to the university for fall 2022, the most on this date since 2002. The previous four freshman classes at SBU — 2018 through 2021 — were the four largest in the last 13 years.

    The university has seen increases in nearly all of its recruitment territories, with significant increases in its Buffalo, Rochester, Syracuse and local New York and Pennsylvania markets.

    Out-of-state students come from 26 states and eight countries, making up more than 24 percent of the freshman confirmations.

    “This was a collective and collaborative effort across all divisions of the university, from Academics, Athletics and Enrollment, to Marketing and Communications, Ministries and Student Affairs,” said Bernie Valento, vice president for Enrollment.

    May 1 is the unofficial College Decision Day, but almost all institutions continue enrolling students through the summer.

    “These outcomes were guided by our institutional strategic plan, which builds on our transformational collegiate experience — delivering academic programs that students desire and a robust extracurricular experience that remains rooted in our Franciscan tradition,” said Dr. Joseph Zimmer, acting president.

    Initiatives such as the five-year-old DePerro School of Health Professions and the addition of 24 new academic programs since 2015 have helped fuel the success. For fall 2022, all five of the university’s academic schools have seen an increase in freshman confirmations with the Jandoli School of Communication leading the way with a 46% increase.    

    “Our success was guided by our strong strategic enrollment plan, which was critical in the development of our marketing, communication and recruitment plans,” said Megan Perkins, associate vice president for Enrollment and director of Admissions. “Our Admissions team and the Marketing and Communications staff played key roles in the implementation and execution of many new or enhanced recruitment and programming strategies, tactics and initiatives.”

    Since 2015, overall student enrollment has increased at the institution by 30% to 2,604 undergraduate and graduate students. The university expanded its online graduate programs over the last several years, attracting students from all over the country. Last fall, overall graduate enrollment reached a record high of more than 800 students.

    ______________

    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. St. Bonaventure was named the #5 regional university value in the North in U.S. News and World Report’s 2022 college rankings edition.