St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


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    Close connections highlight Bona's 2022 Celebration of Excellence

    May 6, 2022, 10:53 by Susan Anderson
    The annual Celebration of Excellence offers scholarship and grant recipients the opportunity to meet and thank their benefactors.

    From left are Les and Eileen Quick, Jordan Mejia, Dr. Joseph Zimmer and Bob Van Wicklin.

    View a photo gallery from the event


    Nearly 125 members of the St. Bonaventure University community gathered in the Doyle Hall Conference Center on Thursday, May 5, to honor scholarship and grant recipients and pay tribute to the donors whose generosity makes such a difference in their lives.

    Guest speakers included scholarship recipient Jordan Mejia, a member of the Class of 2023, and St. Bonaventure trustee emeritus Leslie C. Quick III, '75.

    Mejia, a broadcast journalism major from Manhattan, shared how the power of the Bona network and the inspiration of scholarships put him on the path to success. When his grandmother, who was his primary guardian, passed away in 2019, Mejia feared he would have to put aside his higher education goals.

    “I thought my dream of attending college was over,” he said. “But thanks to scholarships, I am able to have this fantastic opportunity at St. Bonaventure and not only make an impact on campus as a resident assistant and a member of the Medical Emergency Response Team, but also in the surrounding community as a volunteer Emergency Medical Responder with Allegany Rescue and EMS.”

    Mejia is the recipient of the Robert M. Spaulding, ’51, Memorial Scholarship and the Fr. Mychal Judge, O.F.M., Endowed Scholarship. 
     
    “Coming to St. Bonaventure has totally changed my life,” Mejia said. “I’ve seen and met many Bona alumni around the world, from the island of Puerto Rico to a random small town in Florida. When they see my Bonaventure apparel, they always stop to talk. Choosing to be a Bonnie has helped me build a strong network.”
     

    Guest speaker Quick noted how much he enjoys meeting the students and faculty at the luncheon each year and hearing their ideas.

    “Scholarships and the Martine-Keenan grants are gifts that continue to give,” he said. “Though our world is tenuous right now, with people like Jordan and our other scholarship and grant recipients we have a bright future ahead.” 

    Quick and his wife, Eileen, established the James Martine Faculty Development Endowment and the Leo Keenan Faculty Endowment in 1999 to express their appreciation to these professors, whom they felt dedicated their lives to St. Bonaventure and its students. Today the grants provide funding to faculty engaged in activities designed to improve the quality of the teaching and learning process at the university. 

    Quick earned a B.B.A. in finance in 1975 from St. Bonaventure and served more than 25 years on the university’s Board of Trustees. He is founding partner of Simon Quick Advisors.
     
    The annual luncheon offers scholarship recipients the opportunity to meet and thank the donors who helped fund their education. It also features an academic showcase that highlights the creative endeavors and academic research of select students as well as faculty recipients of the Keenan and Martine grant awards.
      Dr Gabriel Swarts and Dr Phillip Payne discuss Humanities Hub project with Dr Mike Hoffman
    Faculty members Dr. Phillip Payne, chair of the Department of History and a professor of history, and Dr. Gabriel Swarts, assistant professor and adolescence education program director, received a grant for their ongoing Humanities Hub project, which is building connections between history and adolescent education. They are exploring ways of linking traditional historical inquiry and skills and bringing them into the digital space, making them interactive.
     
    “Funding from a Keenan grant allowed us to purchase five virtual reality headsets,” Swarts said. “Our students can now do virtual field trips and pedagogy for their future classrooms using the headsets.”
     
    During the 2021-2022 fiscal year, a total of 18 Keenan-Martine grants were awarded. 
     
    Also during FY21-22, more than $1.9 million in scholarships was awarded to 526 deserving students. There were 19 new scholarships established in the past two years, bringing the total number of endowed and annual scholarships at the university to 347.
     

    Persons interested in creating an endowed scholarship or establishing an annual award should contact Angela Nelson, director of donor engagement, at (716) 375-2308 or anelson@sbu.edu.

    Seated Jane Jacques_Dane Surra_with from left McKenna Preston_Mary Sabatelle_and Sam Mallare

    Jane Jacques, 94 years old (seated, front left) has been attending the Celebration of Excellence luncheon for more than 20 years. She and her sister, Lillian, created a scholarship in memory of their brother, Dr. Felix Jacques, who taught biology at the university for nearly 40 years. She is seated beside Dane Surra. Standing (from left) are scholarship recipients McKenna Preston, '22, Mary Sabatelle, '22, and Sam Mallare, '23.