St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    ​Vaccaro, ’89, honored with induction on SBU’s Jandoli School Wall of Distinguished Graduates

    Apr 7, 2022, 16:59 by Thomas Missel
    Mike Vaccaro’s name was added to the Jandoli School Wall of Fame Thursday, an overdue honor that brought many people who spoke about Vaccaro to tears.


    Dean Aaron Chimbel (right) shakes Vaccaro's hand after the unveiling of the plaqueCLICK FOR EVENT PHOTOS

    Mike Vaccaro’s name was added to the Jandoli School Wall of Distinguished Graduates Thursday, an overdue honor that brought many people who spoke about him to tears.

    “I have a theory — the terms journalist and writer aren’t synonyms,” said ESPN’s Chris LaPlaca, ’79, himself an honoree on the wall. “A journalist educates you. They might also entertain once in a while, but they primarily educate. A writer takes you places you’ve never been, they move your emotions in ways you don’t even understand completely.

    “It’s rare when you can find someone who can do both, educate and entertain. It’s so rare. When you find that person, you’ve found a gem. Mike Vaccaro is a gem. … But Mike is also awesome with a capital A as a human being. He’s one of the finest people on the planet.”

    St. Bonaventure University’s Hellinger Award winner from the Class of 1989, Vaccaro is a three-time New York State Sportswriter of the Year. He’s been the lead sports columnist for the New York Post since 2002, a job he said he knew he wanted when he was 8 years old.

    “When Aaron brought this up at a faculty meeting a few months ago, that he wanted to put Mike’s name on the Wall of Fame, the overwhelming reaction of faculty in the room was, ‘He’s not up there already?’” said Dr. Brian Moritz, ’99, director of SBU’s graduate programs in Sports and Digital Journalism. “That’s a testament to everything Mike’s done in his career and the impact he’s had on this school.”

    Before joining the New York Post, he worked as a columnist and reporter at the Newark Star-Ledger, Kansas City Star, Middletown Times Herald-Record and Olean Times Herald. He was also the sports editor for the Northwest Arkansas Times.

    Adrian Wojnarowski shares a story about Vaccaro (left) from their college daysSeveral alumni surprised Vaccaro with their appearance at the unveiling of his plaque on the Wall of Fame in the Murphy Building, including ESPN’s Adrian “Woj” Wojnarowski, ’91, Amy Wojnarowski, ’92, and Tim Bontemps, ’07.

    “Mike changed my life when I was a freshman,” said Bontemps, his head bowed to fight back tears. On the advice of faculty member Pat Vecchio, Bontemps emailed Vaccaro for advice, never expecting to hear back from a man so accomplished in his field.

    Within three hours, Bontemps received a two-page email from Vaccaro, telling him to send him his work and to reach out to him for advice whenever he’d like. Vaccaro ultimately helped Bontemps get an interview at the New York Post, where he worked for eight years.

    “Outside of my immediate family, there is no one who’s had a bigger impact on my life than Mike,” said Bontemps, who covers the NBA for ESPN. “I have the job I always dreamed of having because he showed a lot of faith in me.”

    Woj said his friend of more than 30 years has a special place in Bonaventure lore.

    “Reggie Jackson had a line about the (Baseball) Hall of Fame,” said Woj, who’s also on the Wall of Fame. “He’d say, ‘There should be a separate Hall of Fame for the real Hall of Famers. Vac should have his own wall. He’s the Hall of Famer of Hall of Famers.”

    Vaccaro has won more than 50 writing awards and authored two sports history books: “Emperors and Idiots: The Hundred Year Rivalry between the Yankees and Red Sox, From the Very Beginning to the End of the Curse” and “1941: The Greatest Year in Sports.”

    “If Woj is the best sports reporter to ever come out of Bonaventure, Mike is the best sports writer. I don’t think anyone could ever question that,” said Tom Missel, chief communications officer at SBU and a friend since they covered the Bonnies for the Olean Times Herald (Missel) and The BV school newspaper (Vaccaro) in the late 1980s.

    Vaccaro has served for years on the Jandoli School’s Alumni Advisory Board and Dick Joyce Symposium committee and is this year’s keynote speaker Friday at SBU’s annual Communications Day for high school students in the region.

    “For all the wonderful alums we have on this wall, there is no one who cares more about this place than Mike Vaccaro,” said Aaron Chimbel, dean of the Jandoli School.

    Vaccaro was humbled by the honor.

    “Early in my sophomore year, Dr. Jandoli took me into his office and told me, ‘You know, Michael, to whom much is given, much is expected,'" Vaccaro said. "That’s pretty much informed everything I’ve done, not only in terms of how much I love this university, but how much I love this (Jandoli) school.”

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    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. St. Bonaventure was named the #5 regional university value in the North in U.S. News and World Report’s 2022 college rankings edition.