St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    St. Bonaventure writing Professor Chris Mackowski co-edits book on marquee Civil War match-up: 'Grant vs. Lee'

    Apr 6, 2022, 09:42 by User Not Found
    A new hardcover book co-edited by Chris Mackowski, professor of journalism and mass communication at St. Bonaventure University, examines the 11-month struggle between Union General Ulysses S. Grant and Confederate General Robert E. Lee that was the beginning of the end of the American Civil War.


    Mackowski bookOn April 9, 1865, Union General Ulysses S. Grant and Confederate General Robert E. Lee met in the village of Appomattox Court House to negotiate the surrender of Lee’s Army of Northern Virginia. The fateful meeting in the front parlor of Wilmer McLean was the beginning of the end of the American Civil War.

    A new hardcover book co-edited by Chris Mackowski, professor of journalism and mass communication at St. Bonaventure University, examines the 11-month struggle between the two generals that ended in the McLean parlor. 

    “Grant vs. Lee: Favorite Stories and Fresh Perspectives from the Historians at Emerging Civil War,” published by Savas Beatie, LLC, picks up with the first battle between the two generals, which took place May 5-7, 1864, in an area of Virginia known as the Wilderness. It then follows them through battles at Spotsylvania Court House, the North Anna River, and Colder Harbor — a six-week series of engagements collectively known as the Overland Campaign.

    “The stakes were incredibly high because Lincoln faced reelection in 1864, and if Grant didn’t shake things up, Lincoln faced near-certain defeat at the polls because the war in Virginia had settled into a stalemate,” said Mackowski.

    Grant backed Lee up to the gates of Richmond but could not break through, so in mid-June, Grant’s army jumped the James River and assaulted Petersburg, south of the Confederate capital. Lee checked Grant again, and the fighting settled into a nine-month siege. By the end, Confederates were too weak to resist a spring surge by Grant’s army, which finally broke Lee’s line and drove the Southern army into retreat. Grant finally cornered Lee at Appomattox Courthouse a few days later.

    “Grant versus Lee was the marquee match-up of the Civil War — not just the two most successful commanders produced by either side but the two largest and most fabled armies of the war,” Mackowski said.

    For the book, he and co-editor Dan Welch drew on the work of 22 historians to tell the story of the last 11 months of the war in Virginia. 

    “Many of the pieces were originally published as blog posts at emergingcivilwar.com but have since been updated, expanded, and footnoted,” said Mackowski, who co-founded Emerging Civil War (ECW). “We also have several original pieces written for the book, as well as new maps.”

    The book is part of the Emerging Civil War 10th Anniversary Series, which collects the “best of” ECW from the organization’s first 10 years. “ECW provides a platform for ‘emerging’ voices in the field to get published for the first time, so we have a lot of fresh, young talent,” said Mackowski. “We really try to do a lot to nurture that talent. It’s a central part of our mission.”

    “Grant vs. Lee” is the third book in the series. The first two volumes, “The Summer of ’63: Gettysburg” and “The Summer of ’63: Vicksburg and Tullahoma,” came out last summer. Several other volumes are also in the works. 

    Mackowski has taught in St. Bonaventure’s Jandoli School of Communication since the fall of 2000. He also serves as the Jandoli School’s associate dean of undergraduate programs.

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    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. St. Bonaventure was named the #5 regional university value in the North in U.S. News and World Report’s 2022 college rankings edition.