St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    St. Bonaventure Alumna Kathleen Brady, ’68, to give four public lectures as Lenna Visiting Professor

    Mar 11, 2022, 13:40 by Beth Eberth
    St. Bonaventure University alumna Kathleen Brady, ’68, a writer and author, will present a number of classroom lectures and public presentations as the Lenna Visiting Professor from March 14-27.

    St. Bonaventure University alumna Kathleen Brady, ’68, a writer and author, will present a number of classroom lectures and public presentations as the Lenna Visiting Professor from March 14-27.

    Kathleen Brady/Photo by Michelle Bergman The Lenna Endowed Visiting Professorship program is sponsored by Jamestown Community College (JCC) and St. Bonaventure University and features programs on both college campuses.

    Brady’s newest biography is “Francis and Clare: The Struggles of the Saints of Assisi,” published in 2021. She was named a Fellow of the Society of American Historians for her biography “Ida Tarbell: Portrait of a Muckraker.” Her well-received “Lucille, The Life of Lucille Ball” is in its fifth printing.

    Brady’s public presentations begin Monday, March 14, when she will be hosted by St. Bonaventure’s Staff Affairs Committee for her first program, “Francis and Clare: The Struggles of the Saints of Assisi.” The Zoom presentation begins at noon and is accessible via https://sbu.zoom.us/j/7723578485.

    On Wednesday, March 16, at noon, Brady will give the lecture “History Made in Chautauqua County: How Ida Tarbell and Lucille Ball Changed America” at the Cattaraugus County Campus of JCC in Room 308 of the Library and Liberal Arts Center. The early years of Ida Tarbell and Lucille Ball’s careers are tied to Chautauqua County. Tarbell got her start on The Chautauquan, the newspaper of the Chautauqua Institution, and was present during the early days of the institution. Ball was born in Jamestown and spent her formulative years in the area.

    Brady will discuss “Ida Tarbell: Her Stamp on U.S. History and the Media Today” during a presentation at 4 p.m. Tuesday, March 22, in the Regina A. Quick Center for the Arts at St. Bonaventure.

    On Thursday, March 24, Brady will again discuss two of her favorite topics in the lecture “Local Girls Make Good: How Ida Tarbell and Lucille Ball Changed America.” The program begins at 4 p.m. at the Chautauqua County Campus of JCC in Room 332 of the Sheldon Center.

    The presentations are free and open to the public.

    During her two-week visit, Brady will also lead discussions and workshops in courses on newswriting, women’s studies, and women in sports.

    Brady has been featured in a number of national programs about her subjects, including TCM (The Plot Thickens) and National Public Radio podcasts, a Fox Nation documentary, an American Masters PBS special and the History Channel podcast Monopoly Money. She narrated the first installment of the PBS series “The Prize: The Epic Quest for Oil, Money and Power.”

    The 1994 ABC-TV movie “A Passion for Justice” starring Jane Seymour was based on Brady’s research into the life of Mississippi journalist and civil rights activist Hazel Brannon Smith.

    Brady is a past co-director of the Biography Seminar at New York University and a former reporter for Time magazine. She has contributed columns to Newsday and other publications. Brady served on the St. Bonaventure Board of Trustees from 1996 to 1999.

    She graduated from St. Bonaventure in 1968 with a major in journalism and minors in history and philosophy. She earned a master’s degree in urban affairs from Hunter College in 2006.

    The Lenna Endowed Visiting Professorship was established in 1990 and is funded through gifts from the late Betty S. Lenna Fairbank and Reginald A. Lenna of Jamestown.

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    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. St. Bonaventure was named the #5 regional university value in the North in U.S. News and World Report’s 2022 college rankings edition.