St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    St. Bonaventure's Mackowski co-edits new book that asks many 'What ifs' about the Civil War

    Mar 11, 2022, 09:29 by User Not Found
    A new book co-edited by Dr. Chris Mackowski, a writing professor in the Jandoli School of Communication at St. Bonaventure University, now offers readers the chance to explore some of the war’s most popular "What if?" questions.


    Mackowski for web releaseWhat if Robert E. Lee had won the battle of Gettysburg? What if the South had won the Civil War?
     
    Civil War buffs love to ask “What if,” and a new book co-edited by Dr. Chris Mackowski, a writing professor in the Jandoli School of Communication at St. Bonaventure University, now offers readers the chance to explore some of the war’s most popular questions.
     
    “The Great ‘What Ifs’ of the American Civil War: Historians Tackle the Conflict’s Most Intriguing Possibilities,” published by Savas Beatie, is a collection of 14 essays co-edited by Mackowski and Brian Matthew Jordan, Ph.D. Jordan, a finalist for the 2015 Pulitzer Prize in history, is associate professor of Civil War history and chair of the History Department at Sam Houston State University. 
     
    The book also includes a foreword by acclaimed alternate history writer Peter G. Tsouras.
     
    What ifs-cover
    “Every armchair general loves to ask ‘What if’ about key moments in the Civil War,” said Mackowski, who has taught at St. Bonaventure since the fall of 2000. “It can be a lot of fun to refight the war in that way with your Civil War friends, but a serious inquiry can spark rigorous exploration, demand critical thinking, and unlock important insights. By looking at what could have happened, we can better understand events as they actually happened.”
     
    What-if questions can be controversial, too, Mackowski said, because it’s almost impossible to extrapolate with any certainty how events might have unfolded. 
     
    “It can become an exercise in wishful thinking or out-and-out fiction. People make all sorts of assumptions. In these essays, we don’t try and actually answer the ‘What ifs,’ but instead try to unpack the assumptions people make when they ask those questions. We really want to illuminate the questions themselves, not try and answer them — because answering them is impossible,” he said.
     
    Mackowski wrote the introduction to the book, which provides its theoretical framework and historiographical context. He also wrote one of the essays, “What if Robert E. Lee Had Struck a Blow at the North Anna River?” It focuses on missed opportunities during a portion of an 1864 campaign conducted through the heart of Virginia by Union General Ulysses S. Grant against Confederate General Robert E. Lee.
     

    The other essays in the volume include:

    • “Paths Not Taken: Thoughts of an Alternate Historian” by Peter G. Tsouras
    • “‘Persistently Misunderstood’: The What-Ifs of Shiloh” by Timothy B. Smith, Ph.D.
    • “The What Ifs of Antietam” by Kevin Pawlak, licensed battlefield guide at Antietam National Battlefield.
    • “What If Great Britain Had Intervened in the American Civil War?” by Dwight Hughes
    • “What If Someone Else Had Been Offered Command of the Army of the Potomac?” by Frank Jastrzembski
    • “What if Stonewall Jackson Had Not Been Shot?” by Kristopher D. White
    • “To Go Around to the Right? Longstreet’s Great What If at Gettysburg” by Dan Welch
    • “What if Jefferson Davis Hadn't Been So Loyal to Braxton Bragg?” by Cecily Nelson Zander, Ph.D.
    • “‘Rally the loyal men of Missouri’: What If the 1864 Missouri Expedition Had Been Successful?” by Kristen Trout
    • “‘A New Endorsement of Abraham Lincoln’: Could Lincoln Have Won Reelection Without Sherman’s and Sheridan’s Successes?” by Jonathan A. Noyalas, director of the McCormick Civil War Institute at Shenandoah University
    • “What If General Robert E. Lee Had Waged a Guerrilla War with his Army of Northern Virginia in April 1865?” by Barton A. Myers, Ph.D.
    • “‘What if Lincoln Lived?’ The Civil War’s Perennial Counterfactual Question” by Brian Matthew Jordan, Ph.D., and Evan C. Rothera, Ph.D.
    A second volume, “More Great What Ifs of the American Civil War,” is already in the works.
     
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    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. St. Bonaventure was named the #5 regional university value in the North in U.S. News and World Report’s 2022 college rankings edition.