The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.
The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.
Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.
400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.
Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.
Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.
The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the
Interactive Advertising Bureau and Harvard Business School.
As content creation and visual storytelling become central across industries, this program positions you directly for that growth.
In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.
Mackowski article selected for 'Battlefield Monuments' series
Feb 24, 2022, 12:16
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Dr. Chris Mackowski, professor of journalism and mass communication, had an article selected by the American Battlefield Trust (ABT) for inclusion in a series called “Battlefield Monuments: Tools of Commemoration and Interpretation.”
Dr. Chris Mackowski, professor of journalism and mass communication, had an article selected by the American Battlefield Trust (ABT) for inclusion in a series called “Battlefield Monuments: Tools of Commemoration and Interpretation.”
The series aims to provide education about the history and context of monuments on Civil War battlefields. “Battlefield monuments are deeply rooted in the power of place, inextricably tied to the landscape where they are found,” says
ABT’s introduction to the series. “In America, as around the world, they serve to recognize the fallen at the place where they gave ‘the last full measure of devotion.’ They are also exceptional interpretive tools,
marking locations of troops and events — a phenomenon especially true when those markers were placed by veterans of that engagement.”
Mackowski’s piece, “Closely Connected to the Welfare of the Republic,” provides overall context for the series. It is available here: https://www.battlefields.org/l...
The series also includes articles by Brian Matthew Jordan, Ph.D., finalist for the Pulitzer Prize in history; Donald C. Pfanz, retired staff historian for Fredericksburg & Spotsylvania National Military Park; Timothy B. Smith, Ph.D., award-winning
author and former historian at Shiloh National Battlefield; Jon Tracey, historian and cultural resources manager at Cedar Creek National Battlefield; and Leon Reed, author of several books on monuments as art.
The American Battlefield Trust is the country’s largest battlefield preservation organization.