St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    ESPN’s Wojnarowski, ’91, to keynote St. Bonaventure’s 162nd Commencement

    Feb 9, 2022, 16:24 by Thomas Missel
    ESPN’s Adrian Wojnarowski, Class of 1991, will deliver the keynote address Sunday, May 15, at St. Bonaventure University’s 162nd Commencement ceremony.

    ESPN’s Adrian Wojnarowski, Class of 1991, will deliver the keynote address Sunday, May 15, at St. Bonaventure University’s 162nd Commencement ceremony.

    The ceremony in the Reilly Center Arena begins at 10:30 a.m. Graduates will be allowed six tickets with an RSVP link sent to students the week of March 7. For a schedule of events and to monitor any updates to Commencement plans, visit www.sbu.edu/commencement.

    Adrian Wojnarowski, Maureen Keenan LeBoeuf and Tom MarraWojnarowski will receive an honorary doctorate along with Tom Marra, ’80, retired president and CEO of Symetra Financial Corp., and Brigadier Gen. Maureen K. LeBoeuf (ret.), ’76, the first woman to chair a department at the U.S. Military Academy at West Point.

    Commencement Weekend kicks off with the 26th annual Candlelight Induction Ceremony at 8:45 p.m. Friday, May 13. Events on Saturday, May 14, include the commissioning of ROTC cadets as second lieutenants in the U.S. Army at 10 a.m.; the Multicultural Stole Ceremony at 11:30 a.m. in the Reilly Center Arena; and the Baccalaureate Mass at 4 p.m. in the Reilly Center Arena.

    ESPN’s Senior NBA Insider, Wojnarowski was honored twice in fall 2019 by SBU’s Jandoli School of Communication: as Alumnus of the Year at the annual Hellinger Awards and as an inductee on the Jandoli School’s Wall of Fame.

    Wojnarowski, recognized with transforming NBA news breaking and reporting across the past decade-plus, is central in ESPN’s multimedia coverage of the NBA throughout the year. He hosts “The Woj Pod,” which regularly delivers the biggest stars and newsmakers in the NBA.

    Wojnarowski’s peers voted him the National Sports Media Association’s Sportswriter of the Year in 2017, 2018 and 2019. He is just the sixth person to win three straight national Sportswriter of the Year awards, joining Tom Verducci, Rick Reilly, Frank Deford, Jim Murray and Red Smith.

    Wojnarowski is the New York Times bestselling author of “The Miracle of St. Anthony: A Season with Coach Bob Hurley and Basketball’s Most Improbable Dynasty.”

    Prior to his work for ESPN, Wojnarowski worked for Yahoo Sports, where he spent nearly 10 years, including two as editor of The Vertical. His standout career in journalism includes nearly 10 years at The Record of New Jersey (where he was twice named the APSE Columnist of the Year), as well as several years each at The Fresno Bee and The Waterbury (Conn.) Republican-American.

    With the help of Gale Dickau, an English teacher of five decades at his high school alma mater, Wojnarowski founded and funds the “The Writing Initiative.” The multifaceted program encourages students at Bristol Central High School to write and helps them develop and hone their skills; funds scholarships for college, residential summer writing programs, and numerous educational trips in the Northeast; and develops teacher enrichment programs for educators teaching writing.

    Tom Marra retired in 2018 but serves today as Symetra’s chairman of the board. He joined the diversified financial services company based in Bellevue, Washington, in 2010.

    Marra began his career in 1980 at The Hartford Financial Services Group Inc. as an actuarial student. While at The Hartford, he held increasingly senior positions, most recently as president and chief operating officer of the parent company. He also served as president and chief operating officer of Hartford Life, Inc.

    Baseball has been a huge part of Marra’s life. He is member of the board of directors for the Cal Ripken Sr. Foundation, which helps teach life skills to disadvantaged youth through baseball- and softball-themed programs.

    Marra served as a university trustee from 2003 to 2012.

    In 2013, Tom and his wife, Michelle, became owners of the Mystic (Conn.) Schooners baseball team. At St. Bonaventure, Marra played third base for SBU Hall of Fame Coach Fred Handler.

    The Marras were instrumental in the renovation of SBU’s baseball, lacrosse, soccer and rugby fields. In 2005, they made a significant gift to resurface the baseball field and, in 2013, they made another major gift to complete the multipurpose field that is home to the Bonnies’ soccer, lacrosse and rugby teams.

    After the completion of the first phase of that complex, the area was named The Tom ’80 and Michelle Marra Athletics Fields Complex.

    LeBoeuf, who earned her B.S. in education, received a direct commission and initially served as a second lieutenant in the Women’s Army Corps. A career military officer, she held various staff and leadership positions in her 28 years in the Army, and piloted UH-1 helicopters in the continental United States and Europe.

    LeBoeuf is a senior adviser and faculty member of the Thayer Leader Development Group and is a sought-after speaker on leadership development and wellness. She served as the board chair of the USO of North Carolina, was executive director of the Feagin Leadership Program at Duke Sports Medicine in Durham, North Carolina, and served vice chair of the Defense Advisory Committee on Women in the Services.

    An Olean native, she is a daughter of the late Leo E. Keenan Jr., a 1947 St. Bonaventure graduate who taught English at St. Bonaventure for 50 years. She served for nine years as a member of the Board of Trustees at St. Bonaventure (2001-2010).

    After earning her master’s in education from the University of Georgia in 1986, LeBoeuf was assigned as an instructor in the Department of Physical Education at West Point. She later returned to West Point as an associate professor and director of instruction in the Department of Physical Education.

    Promoted to colonel, LeBoeuf was appointed “Master of the Sword,” or director and head of the Department of Physical Education, having oversight of the four-year physical education and fitness programs for the academy’s 4,000 cadets.

    LeBoeuf earned a diploma in strategic leadership from the U.S. Army War College and another in management and leadership from the U.S. Army Command and General Staff College.

    Her awards and decorations include the Distinguished Service Medal, Meritorious Service Medal with Oak Leaf Cluster, four awards of the Army Commendation Medal, Army Achievement Medal, National Defense Service Medal, Army Service Ribbon, Overseas Service Ribbon and the Army Aviator Badge.

    ______________

    Abut the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. St. Bonaventure was named the #5 regional university value in the North in U.S. News and World Report’s 2022 college rankings edition.