St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    SBU’s Mackowski authors new book on Civil War Battle of Fredericksburg ​

    Jan 6, 2022, 11:15 by Thomas Missel
    Chris Mackowski, professor in the Jandoli School of Communication at St. Bonaventure University, has published a new book on the Civil War Battle of Fredericksburg.

    Mackowski's new bookChris Mackowski, professor in the Jandoli School of Communication at St. Bonaventure University, has published a new book on the Civil War Battle of Fredericksburg.

    The book, “Decisions at Fredericksburg: The Fourteen Critical Decisions That Defined the Battle,” is published by the University of Tennessee Press as part of its Command Decisions in America’s Civil War series.

    The battle of Fredericksburg took place Dec. 11-13, 1862, on the eve of President Lincoln’s Emancipation Proclamation, set to go into effect on Jan. 1, 1863. The federal government needed a battlefield victory to help give teeth to the proclamation.

    Instead, federal commander Maj. Gen. Ambrose Burnside led the Army of the Potomac to its most lopsided loss of the war, sustaining nearly 13,000 casualties compared to only around 5,000 casualties for Gen. Robert E. Lee’s Army of Northern Virginia.

    “Burnside has been ridiculed for Fredericksburg for nearly 160 years,” Mackowski says. “He bears the blame because he was the army commander, but in fact, he knew he was looking at a set of bad options and was forced to move ahead because of political pressure. A couple subordinates failed him in key ways, too. There are a lot of misconceptions around the whole battle.”

    “Decisions at Fredericksburg” looks at the 14 critical decisions by leaders on both sides, north and south, that shaped the action. As defined by series editors Matt Spruill and Larry Peterson, “A critical decision is a decision of such magnitude that once it was made, it affected the flow and sequence of events of a battle or campaign from that point on.”

    Critical decisions cover the entire spectrum of war. “They can occur on the strategic, operational, and tactical levels or within organizational or logistical structures. They can also involve personnel,” the editors write.

    Historian A. Wilson Greene said in his review of Mackowski’s book, “The author has done an outstanding job of unpacking those decisions and making the case for their centrality to the campaign’s outcome.” Greene also said, “The author possesses solid knowledge of his subject matter … and employs lively writing that avoids the dry prose that often infects such analytical studies.”

    Mackowski has taught at St. Bonaventure in the Jandoli School since the fall of 2000. His is the co-founder of Emerging Civil War, a consortium of public historians, and he is the managing editor of the Emerging Civil War book series, published by Savas Beatie, LLC.

    Mackowski is also historian-in-residence at Stevenson Ridge, a historic property on the Spotsylvania battlefield in central Virginia. He has worked as a historian for the National Park Service at Fredericksburg & Spotsylvania National Military Park, where he gives tours at four major Civil War battlefields (Fredericksburg, Chancellorsville, Wilderness, and Spotsylvania), as well as at the building where Stonewall Jackson died.

    He has authored or co-authored 15 books on the Civil War, and his articles have appeared in all the major Civil War magazines. Mackowski serves as vice president on the board of directors for the Central Virginia Battlefields Trust, a preservation organization based in Fredericksburg, Virginia, and also serves on the advisory board of the Civil War Roundtable Congress and the Brunswick (NC) Civil War Roundtable, the largest in the country.

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    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. St. Bonaventure was named the #5 regional university value in the North in U.S. News and World Report’s 2022 college rankings edition.