The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.
The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.
Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.
400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.
Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.
Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.
The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the
Interactive Advertising Bureau and Harvard Business School.
As content creation and visual storytelling become central across industries, this program positions you directly for that growth.
In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.
Makowski moderates keynote discussion at ABT Institute
Nov 17, 2021, 15:20
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Dr. Chris Mackowski, professor of journalism and mass communication, and chair of the Jandoli School's undergraduate programs, moderated a discussion with New York Times bestselling author Jeff Shaara as the keynote event for the fall 2021 Virtual Teacher Institute sponsored by the American Battlefield Trust (ABT).
>Dr. Chris Mackowski, professor of journalism and mass communication, and chair of the Jandoli School's undergraduate programs, moderated a discussion with New York Times bestselling author Jeff Shaara as the keynote event for the fall
2021 Virtual Teacher Institute sponsored by the American Battlefield Trust (ABT).
Shaara is the author of more than a dozen bestselling historical novels, and his father was the author of the Pulitzer Prize-winning "The Killer Angels."
Mackowski also presented a session at the Virtual Teacher Institute, “Seeing the First Draft of History: Technology, the News, and Media Ethics.” The talk looked at the way visually-based technologies can present ethical challenges to news
gatherers and how educators can use examples of those instances as tools in their classrooms for talking about ethics.
The ABT Virtual Teacher Institute was held Nov. 11-13 and attracted teachers from around the country. American Battlefield Trust is the country’s largest battlefield preservation organization.