The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.
The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.
Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.
400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.
Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.
Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.
The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the
Interactive Advertising Bureau and Harvard Business School.
As content creation and visual storytelling become central across industries, this program positions you directly for that growth.
In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.
Mackowski co-edits two books, publishes articles and leads projects
Sep 4, 2021, 07:12
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Dr. Chris Mackowski, professor of journalism and mass communication, co-edited two hardcovers published this summer by Savas Beatie: "The Summer of ’63: Gettysburg" and "The Summer of ’63: Vicksburg and Tullahoma." He also published two articles on the Civil War and worked on several projects with the American Battlefield Trust.
Dr, Chris Mackowski, professor of journalism and mass communication, co-edited two hardcovers published this summer by Savas Beatie: "The Summer of ’63: Gettysburg" and "The Summer of ’63: Vicksburg and Tullahoma."
The books, edited with Dan Welch, are the first in a new series of books commemorating the 10th anniversary of Emerging Civil War (ECW), a collective effort of more than 30 public historians who focus on Civil War history. Mackowski is ECW’s co-founder
and editor-in-chief.
The two new books collect the best content of the past decade from ECW’s blog, annual symposium, and podcast, along with a few original pieces and a number of original maps.
Mackowski also published two articles:
- “The Vicksburg Question: Why exactly was Robert E. Lee so opposed to sending help to Mississippi in 1863?” in the September 2021 issue of America’s Civil War magazine. The article looks at Lee’s resistance to sending reinforcements
to the home state of Confederate President Jefferson Davis, setting the stage for the Gettysburg campaign.
- “Four Firsts,” in the summer issue of On the Front Line magazine, published by the Central Virginia Battlefields Trust (CVBT), a battlefield preservation organization based in Fredericksburg, Virginia, which celebrated its 25th anniversary
this year. Mackowski's article looked at the first piece of ground the organization preserved at the four main battlefields it focuses on: Fredericksburg, Chancellorsville, the Wilderness, and Spotsylvania Court House.
Additionally, Mackowski worked on several projects with the American Battlefield Trust, the nation’s largest battlefield preservation organization:
- With frequent collaborator Kris White, he co-led tours of the Slaughter Pen Farm at Fredericksburg and Payne’s Farm at Mine Run.
- He co-moderated the virtual American Battlefield Trust Teacher Institute, July 12-16. As part of the Teacher Institute, he also presented a workshop, “Tackling Civil War Controversy in the Classroom: Encouraging Critical Thinking” to more
than 300 middle- and high-school teachers.