Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

Orientation leaders prepare to welcome incoming freshmen at St. Bonaventure

Jul 8, 2021, 09:24 by Beth Eberth

St. Bonaventure University’s Orientation Team is on campus and preparing to welcome the Class of 2025 to the university community.

By Houston Tyree, ’23

St. Bonaventure University’s orientation team is on campus and preparing to welcome the Class of 2025 to the university community.

Becoming Bonnies logo Most of the more than 500 undergraduate students in the Class of 2025 will come to campus for one of the four in-person orientation sessions (July 12-13, 15-16, 19-20, and 22-23). Members of the class who are unable to attend in person will be welcomed during an online orientation session on July 14.

Along with participating in activities designed to meet fellow classmates, incoming students learn about academics, extracurricular activities, support systems, and opportunities offered at SBU.

“Orientation is where you start creating the connections to the people you are going to spend the next four years with,” said Dahron Wells ’19, assistant director of the Student Success Center. “Not only are you introduced to the people who will become lifelong friends, but you will meet the dedicated faculty and staff that are here to support you inside and outside the classroom throughout your time as a Bonnie.”

The orientation theme this summer is #BecomingBonnies. It represents the incoming class’s transition from high school graduates to members of the Bona Family.

“Joining the Bona Family gives you an incredible sense of belonging, warmth and community. It is something indescribable, and a feeling I will cherish long after my graduation,” said Charlie Randall ’21, orientation co-coordinator.

While welcoming students to the St. Bonaventure campus is an important aspect of orientation, it is just as important to welcome their parents and family to the community. A parent and family orientation, led by two orientation leaders, runs simultaneously with the student schedule.

“As an orientation parent leader, I will be working with parents who may be experiencing an empty nest for the first time and helping them navigate a complicated transition to supporting their student,” said Megan Hartsell, ’24.

The Class of 2025 will return to campus Aug. 27 for Welcome Days and classes begin Aug. 30.

More information about orientation is available at www.sbu.edu/Orientation.

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About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2020, St. Bonaventure was named the #2 regional university value in New York and #3 in the North by U.S. News and World Report.