Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

St. Bonaventure University posts record-breaking fundraising year

Jun 15, 2021, 10:58 by Susan Anderson

In response to a challenging year, the St. Bonaventure University community rallied together to raise a stunning $2.992 million for The Bonaventure Fund, making the 2021 fiscal year the most successful in unrestricted annual giving in the university’s history.

From enduring the loss of beloved University President Dr. Dennis R. DePerro to facing a million-dollar price tag for COVID compliance measures, the tumultuous events of the past year posed a threat to the university. Alumni, students, faculty, staff and friends stepped up to help, with more than 5,200 donors contributing to The Bonaventure Fund between June 1, 2020, and May 31, 2021.

“We came through like Bonnies,” said Dr. Joseph Zimmer, acting president, provost and vice president for Academic Affairs. “Solid engagement from our community has made all the difference.”

The Bonaventure Fund supplies critical support for the university’s current needs. During the past fiscal year, gifts to the fund helped provide expanded scholarship and financial aid packages for families who continue to face upheaval brought on by the pandemic. It also provided technology solutions that enabled faculty and students to transition to online and hybrid learning.

The university has enjoyed significant success in the fundraising realm, with 17 percent of alumni contributing to the university annually, one of the highest levels of alumni fundraising participation of colleges and universities in Western New York.

“Our community members are impressive and their loyalty is legendary,” said Bob Van Wicklin, vice president for University Advancement. “They care about today’s students and want to ensure not only financial stability for the university but financial vibrancy.”

During the 2020-2021 fiscal year, St. Bonaventure also:

• Raised $17 million overall for the university;

• Enjoyed the support of 1,234 Devereux and Young Grotto Society members;

• Celebrated the first-ever Franciscan Faceoff during Bona Giving Day, a 24-hour fundraising event that generated 1,641 donations, welcomed 110 new donors and totaled $403,505;

• Reached $162,000 for the Dr. Dennis R. DePerro Memorial Scholarship recently established by the DePerro family;

• Increased overall Bonaventure Fund donors by 608; and

• Awarded more than 550 scholarships.

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About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2020, St. Bonaventure was named the #2 regional university value in New York and #3 in the North by U.S. News and World Report.

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