St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Jandoli Institute will explore role of ticket companies in the music industry

    Apr 14, 2021, 10:40 by Beth Eberth
    The Jandoli Institute will explore the role of corporate ticket companies in its next music and social justice online forum.

    The Jandoli Institute will explore the role of corporate ticket companies in its next music and social justice online forum.

    Stephen Wilt, an archivist at Media Transfer Service in Rochester, will lead the discussion, which is scheduled for Monday, April 19, at 7 p.m.

    “I plan to tackle a series of questions about ticket companies,” Wilt said. “Who holds them accountable? Is it ethical for these companies to include donations as part of ticket prices?”

    Wilt’s presentation, part of the institute’s “Sharp Notes, Sharp Thoughts” series, will be followed by an online discussion with:

    • David Freeman, a musician, producer and cultural arts educator. Freeman is a faculty member at Pace University’s Department of Media, Communications, and Visual Arts and Director of Education for Brooklyn Raga Massive. He also serves on the board of The Association of Teaching Artists.
    • Alex R Gillham, an assistant professor of philosophy at St. Bonaventure University. Gillham’s research focuses on topics in ethics, ancient philosophy and philosophy of religion. He is particularly interested in the connection between music, identity and morality.
    • Richard Lee, an associate professor in the Jandoli School of Communication at St. Bonaventure University and executive director of the Jandoli Institute. He writes and comments regularly on the intersection of music and public policy. During his career as a journalist, he covered rock’n’roll for several years before establishing himself as political reporter.
    • Paul Ziek, chair of the Department of Media, Communications, and Visual Arts at Pace University, where he teaches strategic and organizational communication in both the undergraduate and graduate programs. 

    To register for Monday’s forum, complete the institute’s online Registration Form.

    The Jandoli Institute launched “Sharp Notes, Sharp Thoughts” in October to explore the connection between music and social justice. The institute developed the project in collaboration with the Department of Media, Communications, and Visual Arts at Pace University. Through the project, scholars, musicians, journalists and others show how music has been – and can continue to be – a positive tool for social change.

    Previous forums have explored how today’s society should view the Band’s 1969 song “The Night They Drove Old Dixie Down”; the Jazz and People’s Movement, which brought attention to African American jazz musicians in the 1970s; the role musicians’ fans can play in promoting social justice and punk music’s ability to question corporate behavior.

    The institute serves as a forum for academic research, creative ideas and discussion on the intersection between media and democracy. The institute, accessible at jandoli.net, is part of the Jandoli School of Communication at St. Bonaventure University.

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    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2020, St. Bonaventure was named the #2 regional university value in New York and #3 in the North by U.S. News and World Report.