St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Fofana, Quezada honored by HEOP for their accomplishments at St. Bonaventure

    Apr 12, 2021, 12:19 by Beth Eberth
    The Arthur O. Eve Higher Education Opportunity Program at St. Bonaventure University announced the winners of two annual awards today. Aminata Fofana, a senior political science major, won the Margaret T. Bryner HEOP Scholarship. Rafael Quezada, a senior strategic communication major, received the Alexis Reyes Franciscan Spirit Award.

    The Arthur O. Eve Higher Education Opportunity Program at St. Bonaventure University announced the winners of two annual awards today.

    Aminata Fofana, a senior political science major from the Bronx, won the Margaret T. Bryner HEOP Scholarship. Rafael Quezada, a senior strategic communication major from New York City, received the Alexis Reyes Franciscan Spirit Award.

    The Margaret T. Bryner HEOP Scholarship recognizes a junior or senior HEOP student who has demonstrated significant achievements in academic success, leadership, co-curricular activities, service, and professional preparation. Applicants must also write an essay describing the impact of HEOP on their collegiate journey and explain how they plan to make positive future contributions to the lives of others.

    Fofana’s academic achievements are impressive; she made the dean’s list numerous times and consistently earned some of the highest grades in her HEOP cohort. Her research into mass incarceration and internship experience in legal advocacy have shaped her career goals to work with at-risk youth in urban communities.

    “I knew I wanted to go to college to study law and politics,” says Fofana. “I also knew without financial assistance this dream was unlikely to happen. HEOP gave me the opportunity to break generational curses.”

    In addition to her academic success, Fofana has represented HEOP during the annual Student Aid Advocacy Day in Albany. She met with state legislators to advocate for increased funding for student financial aid, especially opportunity programs like HEOP.

    Maggie Young, associate director of HEOP, praised Fofana’s commitment to service and improving her community: “Aminata has made good use of her HEOP opportunities, and will no doubt continue making a positive impact on her home community.”

    The Alexis Reyes Franciscan Spirit Award was created in memory of a member of the HEOP Class of 2022 who tragically passed away while returning to campus her sophomore year. The award recognizes a student who, like Alexis, positively influences their classmates. The recipient exemplifies Alexis’ personal characteristics including kindness, loyalty, work ethic, positivity, and ability to inspire others.

    For two consecutive summers, Quezada assisted the summer program, helping prepare incoming HEOP students for the challenges of collegiate academics. He provided academic and personal advice, tutored, and hosted activities to help students adjust to the university. His leadership extended beyond his formal positon, continuing to mentor new students throughout their first year in college.

    “Rafael is the type of student who intentionally fosters conversation with his peers,” says Young. “He is someone you can always count on to lead by example.”

    Quezada’s work ethic extended into other influential leadership roles. He served as the creative director for the university’s American Advertising Federation team and as a student representative on the President’s Commission for Diversity, Equity and Inclusion. 

    St. Bonaventure’s Arthur O. Eve Higher Education Opportunity Program is a college access program jointly sponsored by the university and the New York State Education Department.

    HEOP provides a broad range of academic, personal, and financial assistance to students who, because of educational and economic circumstances, would otherwise be unable to attend a postsecondary educational institution. More information is available at www.sbu.edu/HEOP

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    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2020, St. Bonaventure was named the #2 regional university value in New York and #3 in the North by U.S. News and World Report.