St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    St. Bonaventure offering fully online master’s program in sports journalism

    Mar 11, 2021, 10:53 by Beth Eberth
    St. Bonaventure University’s Jandoli School of Communication will offer this fall a master’s degree in sports journalism, a program developed with input from alumni who are among the nation’s most prominent members of the sports media.
    Sports Journalist

    St. Bonaventure University’s Jandoli School of Communication will offer this fall a master’s degree in sports journalism, a program developed with input from alumni who are among the nation’s most prominent members of the sports media.

    The fully online program, which can be completed in a year and a half, is now accepting applications. The 30-credit master’s program consists of nine three-credit courses and a three-credit master’s project sequence.

    Among the Jandoli School alumni who helped design the program are Adrian Wojnarowski, Chris LaPlaca, Rayna Banks and Tim Bontemps at ESPN, Mike Vaccaro of the New York Post, and Rachel Axon at USA Today.

    “We were fortunate to be able to tap into the best in sports journalism, and who are among our many successful St. Bonaventure graduates, to develop this program,” said Aaron Chimbel, dean of the Jandoli School. “Sports journalism has undergone a radical transformation with social and digital media and the way news is reported and consumed.

    “But the foundation of the Jandoli School has always been about balancing ethics and excellence in pursuit of the truth, and the contributions of our alumni will keep this program grounded in those principles,” Chimbel said.

    Students will learn the foundational tenants of journalism and apply those best ideals to become leaders in producing ethical journalism for diverse audiences in the digital world, Chimbel said.

    Building on more than 70 years of educating journalists and communicators in the Jandoli School, the program will seek to refine students’ writing skills, enhance their reporting chops, broaden their understanding of the critical issues in sports media, and prepare them with a digital skillset to reimagine how stories can be told.

    “It’s a rapidly changing business, but with the advancements in technology and evolution of digital media, there are more job opportunities than ever,” said Banks, ’03, senior managing producer at ESPN. “Some of the nation’s best sports journalists have come through the Jandoli School, so I’m proud to see SBU’s commitment to advancing its learning opportunities."

    Through the sports journalism master’s program, students will learn how to:

    • explain the nuances of sports, race/ethnicity, gender, and the role of the journalist in a diverse sports media landscape;

    • follow the best practices of journalistic excellence and ethics to vigorously apply these standards to new forms of media in pursuit of truth, accuracy, fairness, and diversity;

    • demonstrate entrepreneurial approaches and envision future business models for sports media;

    • exhibit culturally competent interviewing skills;

    • produce podcasts and digital interviews;

    • develop, research, and execute a major sports journalism project.

    “This program is grounded firmly in the real world and has a close eye on continued evolution for the program and the students in it. Talented Bonaventure alumni at the top of their fields contributed to an equally talented and dedicated faculty to ensure the right mix of academia and real-world applications,” said LaPlaca, ’79, senior vice president of corporate communications at ESPN.

    To learn more about the program, contact Chimbel at achimbel@sbu.edu or visit the website.

    ______________

    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2020, St. Bonaventure was named the #2 regional university value in New York and #3 in the North by U.S. News and World Report.