Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

St. Bonaventure hosts first virtual CommDay

Mar 2, 2021, 17:09 by Beth Eberth

St. Bonaventure University’s Jandoli School of Communication held its first virtual Communications Day for high school students this week with sessions by top journalists, communicators and professors.

Student work received recognition in the CommDay competition with 11 students earning scholarships to St. Bonaventure.

The Jandoli School could not host its annual CommDay in the fall due to COVID-19 restrictions and decided to present the virtual event so students would have the chance to engage with a range of topics like those usually presented during CommDay.

Nearly 300 schools had access to asynchronous sessions including Dr. Chris Mackowski, Jandoli School professor and associate dean, on writing; Lian Bunny, a photographer, journalist and Jandoli School adjunct professor, teaching the basics of photojournalism; Mike Spong, a Jandoli School lecturer, with video and television production tips; Makeda Loney, a copywriter at the Martin Agency, on creating ads; Kristan McMahon, president of the Robert H. Jackson Center and a St. Bonaventure Trustee, with an overview of the First Amendment; and Tim Bontemps, NBA writer at ESPN, told students what it is like to be a sports reporter.

Aaron Chimbel, dean of the Jandoli School, provided a video welcome to CommDay and Kate Welshofer, an anchor at WGRZ/Ch. 2 in Buffalo, gave an inspiring keynote that pushed students to combine their passion and talents.

“I am glad our excellent presenters were able to share their many insights with area high school students, despite the pandemic,” Chimbel said. “I hope the students gain inspiration from these dynamic Bonnies.”

The following competition winners receive scholarships if they attend St. Bonaventure, which are continued each year up to four years for students who major in one of the Jandoli School undergrad programs.

Video ($500 scholarship) and Best of Show ($1,000 scholarship):
CA BOCES, CTE Center at Olean, Audio Visual Production Group 2
Jaxon Schwindler
Trinity Krzyzanowski
Gabrielle Green
Caleb Foster
Jaykob Cornell
Destiny Rung
Jocelyn Decker

Photography ($500 scholarship):
CA BOCES, CTE Center at Olean, Media Communications Technology
Maddix Bishop
Andrea Eastman
Allison Larrabee
Damien Sorvillo
Kaidyn West