St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Mackowski gives in-person and virtual talks on Civil War topics

    Dec 7, 2020, 06:11 by User Not Found
    Dr. Chris Mackowski, professor of journalism and mass communication, has been hitting the speaking circuit lately. On Oct. 24, he did a Zoom program for the Chambersburg Civil War Seminar about a May 10, 1864, attack at the battle of Spotsylvania.


    Dr. Chris Mackowski, professor of journalism and mass communication, has been hitting the speaking circuit lately. On Oct. 24, he did a Zoom program for the Chambersburg Civil War Seminar about a May 10, 1864, attack at the battle of Spotsylvania.

    He also presented a Zoom program about the battle of North Anna for a donor event held by the American Battlefield Trust and co-hosted a virtual video tour of the Wilderness and Spotsylvania battlefields. 

    In November, via Zoom, he joined the Brunswick (N.C.) Civil War Roundtable discussion about Confederate Lt. Gen. Richard Ewell on the first day at Gettysburg; talked with St. Bonaventure University’s Jandoli Institute about Civil War songs, statues, and memory; and joined historians Kris White, Carol Reardon, Bryan Cheesboro, and Garry Adelman as part of a panel for the American Battlefield Trust, which looked at the many ways the Civil War returned to communities and battlefields over multiple times.

    In-person engagements included a Nov. 5 presentation at Pamplin Historical Park in Petersburg, Virginia, about the battle of North Anna River, and a Nov. 14 Facebook Live virtual tour of Jericho Mills, a portion of the North Anna battlefield not open to the public. For the latter, sponsored by Richmond National Battlefield, Mackowski was joined by National Park Service historian Bert Dunkerly.

    Mackowski's North Anna talks were based on an essay he wrote for a book to be published by Southern Illinois University Press next year.