St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Jandoli Institute plans forum on activist movement that focused attention on African American jazz musicians

    Dec 7, 2020, 10:46 by Beth Eberth
    An activist movement launched in 1970 to bring more attention to African American jazz musicians will be the focus of the Jandoli Institute’s next Sharp Notes, Sharp Thoughts forum on music and social justice. The session, Outrage, Protests and Passion 50 Years before BLM, will take place online on Dec. 21, starting at 7 p.m.

    An activist movement launched in 1970 to bring more attention to African American jazz musicians will be the focus of the Jandoli Institute’s next Sharp Notes, Sharp Thoughts forum on music and social justice. The session, Outrage, Protests and Passion 50 Years before BLM, will take place online on Dec. 21, starting at 7 p.m.

    “The Jazz and People’s Movement evoked the same sense of outrage, emotion and passion that fuels today’s Black Lives Matter movement,” said David Freeman, a musician, producer and cultural arts educator who will lead the discussion.

    The Jazz and People’s Movement was founded by jazz multi-instrumentalist Rahsaan Roland Kirk and a number of high profile colleagues. To increase attention and media inclusion for African American jazz musicians, demonstrators conducted sit-ins at recording sessions of popular, mainstream talk shows and interrupted the programs with whistles and placards.

    “I plan to talk about the act of risk-taking in the arts establishing a tone of bravery, joy and celebration when it comes to talking about the challenges for African American artists and their responses to those challenges, using the Jazz and People’s Movement as a case study,” Freeman said.

    Freeman’s presentation will be followed by an online discussion with the Sharp Notes, Sharp Thoughts team:

    Alex R. Gillham, an assistant professor of philosophy at St. Bonaventure University. Gillham’s research focuses on topics in ethics, ancient philosophy and philosophy of religion. He is particularly interested in the connection between music, identity and morality.

    Stephen Wilt, an archivist at Media Transfer Service in Rochester and host of a weekly podcast, Street Corner Talking. As station manager and music director at 88.3 WSBU-FM, he interviewed professional musicians, celebrities and athletes. They included Stephen Stills, Judy Collins, Louis Anderson, Doug Flutie, Dr. Oz, Jimmy Page and many others.

    Paul Ziek, chair and associate professor in the Department of Media, Communications, and Visual Arts at Pace University, where he teaches strategic and organizational communication in the undergraduate and graduate programs.

    Richard Lee, an associate professor in the Jandoli School of Communication at St. Bonaventure University and executive director of the Jandoli Institute. He writes and comments regularly on the intersection of music and public policy. During his career as a journalist, he covered rock’n’roll for several years before establishing himself a political reporter.

    To register for the Dec. 21 forum, click here.

    The Jandoli Institute launched Sharp Notes, Sharp Thoughts in October to explore the connection between music and social justice. The institute developed the project in collaboration with the Department of Media, Communications, and Visual Arts at Pace University. Through the project, scholars, musicians, journalists and others show how music has been – and can continue to be – a positive tool for social change.

    The institute serves as a forum for academic research, creative ideas and discussion on the intersection between media and democracy. The institute, accessible at jandoli.net, is part of the Jandoli School of Communication at St. Bonaventure University.

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    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2020, St. Bonaventure was named the #2 regional university value in New York and #3 in the North by U.S. News and World Report.