St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    'Night They Drove Old Dixie Down' will spark discussion of music and social justice

    Nov 11, 2020, 23:35 by Beth Eberth
    “The Night They Drove Old Dixie Down,” the iconic song from the Band’s self-titled 1969 album, will serve as a starting point for the Jandoli Institute’s second forum on music and social justice.

    “The Night They Drove Old Dixie Down,” the iconic song from the Band’s self-titled 1969 album, will serve as a starting point for the Jandoli Institute’s second forum on music and social justice.

    The forum, “Songs, Statue and Solutions,” will take place on Zoom from 7 to 8 p.m. on Monday as part of the institute’s Sharp Notes, Sharp Thoughts series.” The link to the session is https://sbu.zoom.us/j/96821782435.

    “The Band’s song will help us explore what happens when music and other art forms are interpreted differently from what the artists intended,” Richard Lee, the institute’s executive director, said.

    Lee said that although the song’s author, Robbie Robertson, did not write “The Night They Drove Old Dixie Down” to glorify the Confederacy or widen the racial divide in America, it has been used for such purposes.

    “Statues have been removed and buildings renamed because of associations with racist pasts,” Lee said. “Do we apply similar standards to music, especially when a song has come to symbolize something far from what the songwriter intended?”

    That question will be the focus of the institute’s forum. Lee, who covered rock ’n’ roll as a reporter, will lead the discussion and will be joined by other members of the Sharp Notes, Sharp Thoughts team:

    • David Freeman, a musician, producer and cultural arts educator. Freeman is a faculty member at Pace University’s Department of Media, Communication and Visual Arts and Director of Education for Brooklyn Raga Massive. He also serves on the board of The Association of Teaching Artists.
    • Alex R Gillham, an assistant professor of philosophy at St. Bonaventure University. Gillham’s research focuses on topics in ethics, ancient philosophy and philosophy of religion. He is particularly interested in the connection between music, identity and morality.
    • Stephen Wilt, an archivist at Media Transfer Service in Rochester and host of a weekly podcast, Street Corner Talking. As station manager and music director at 88.3 WSBU-FM, he interviewed professional musicians, celebrities and athletes. They included Stephen Stills, Judy Collins, Louis Anderson, Doug Flute, Dr. Oz. Jimmy Page and many others.
    • Paul Ziek, an associate professor in the Department of Media, Communications, and Visual Arts at Pace University, where he teaches strategic and organizational communication in both the undergraduate and graduate programs. 
    • Lee is an associate professor in the Jandoli School of Communication at St. Bonaventure University. He writes and comments regularly on the intersection of music and public policy. During his career as a journalist, he covered rock ’n’ roll for several years before establishing himself as a political reporter.

    Chris Mackowski, a writing professor in the Jandoli School of Communication at St. Bonaventure, will join the panel. Mackowski is the editor-in-chief of Emerging Civil War (www.emergingcivilwar.com) and the author of more than a dozen books about the Civil War.

    The Jandoli Institute launched Sharp Notes, Sharp Thoughts in October to explore the connection between music and social justice. The institute developed the project in collaboration with the Department of Media, Communications, and Visual Arts at Pace University. Through the project, scholars, musicians, journalists and others plan to show how music has been – and can continue to be – a positive tool for social change.”

    The Jandoli Institute serves as a forum for academic research, creative ideas and discussion on the intersection between media and democracy. The institute, accessible at jandoli.net, is part of the Jandoli School of Communication at St. Bonaventure University.