Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

St. Bonaventure University reshapes online master’s degree program in communication

Nov 10, 2020, 10:39 by Thomas Missel

St. Bonaventure University will begin offering a fully online Master of Arts in Communication program in January.

St. Bonaventure University will begin offering a fully online Master of Arts in Communication program in January.

New York state’s Education Department approved the program last week. The university is accepting applications for a spring 2020 start.

Students can typically finish the 33-credit program in two years; a GRE or GMAT isn’t required.

The program expands upon the university’s master’s program in integrated marketing communication, which will be folded into the new program as one of three specializations that students can choose. The other two tracks students can concentrate in are content marketing and public relations.

“The program is designed for people with a desire to master and lead the broad spectrum of contemporary marketing communication,” said Heather Harris, assistant professor and program director.

The program is both a creative and an analytical endeavor that will focus on problem definition, problem solution, and execution, Harris added.

The degree is designed to serve a wide range of communication professionals such as marketing specialists, content creators, and public relation professionals, while also accessible to career changers.

“The new degree program aligns with the most in-demand skills required of communication professionals today such as: content marketing, public relations, experiential marketing, and making meaning from data,” Harris said. “It is a high value, high quality learning experience that instills creative, strategic, and actionable knowledge for today’s vast communication landscape.”

The program's core curriculum offers courses such as branding, audience empathy, strategy, market research and analysis, while the specializations provide the option to tailor professional interests in public relations, integrated marketing communication and content marketing.

St. Bonaventure's Jandoli School of Communication has demonstrated consistent leadership in both the field of communication and online education. In 2004, the university was among the first in the country to offer a degree in integrated marketing communication, and the IMC program has been available online since 2013.

“This new communication degree builds upon that legacy of communication leadership, while also adapting to an ever-evolving communication landscape,” said Aaron Chimbel, dean of the Jandoli School.

The Jandoli School of Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communication. It’s one of only 19 private university communication schools in the nation with ACEJMC accreditation and one of just three offering accredited online graduate programs.

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About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2020, St. Bonaventure was named the #2 regional university value in New York and #3 in the North by U.S. News and World Report.