St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Jandoli Institute launches music and social justice project

    Oct 15, 2020, 17:44 by Beth Eberth
    The Jandoli Institute will explore the connection between music and social justice in a new project named “Sharp Notes, Sharp Thoughts.” The project will begin with an online roundtable discussion on Monday, Oct. 19, at 7 p.m.

    The Jandoli Institute will explore the connection between music and social justice in a new project named “Sharp Notes, Sharp Thoughts.” The project will begin with an online roundtable discussion on Monday, Oct. 19, at 7 p.m. The Zoom link for the session is https://sbu.zoom.us/j/97665828356.

    “Music is a powerful force for social change,” Jandoli Institute Executive Director Richard Lee said. “With ‘Sharp Notes, Sharp Thoughts,’ we will explore connections between music and social justice – past and present to build a better future.”

    The institute developed the project in collaboration with the Department of Media, Communications, and Visual Arts at Pace University.

    “Our partnership will make it possible to study the relationship between music and social justice through different lenses,” Paul Ziek, the department’s chair, said. “Through the perspectives of scholars, musicians, journalists and others, we will show how music has been – and can continue to be -- a positive tool for social change.”

    The Oct. 19 roundtable will be followed by a series of monthly discussions on the third Monday of the month. Each session will begin with a presentation by one of the project team members.

    In addition to Lee and Ziek, the project team includes:

    • David Freeman, a musician, producer and cultural arts educator. Freeman is a faculty member at Pace University’s Department of Media, Communication and Visual Arts and Director of Education for Brooklyn Raga Massive. He also serves on the board of The Association of Teaching Artists.
    • Alex R Gillham, an assistant professor of philosophy at St. Bonaventure University. Gillham’s research focuses on topics in ethics, ancient philosophy and philosophy of religion. He is particularly interested in the connection between music, identity and morality.
    • Stephen Wilt, an archivist at Media Transfer Service in Rochester and host of a weekly podcast, Street Corner Talking. As station manager and music director at 88.3 WSBU-FM, he interviewed professional musicians, celebrities and athletes. They included Stephen Stills, Judy Collins, Louis Anderson, Doug Flute, Dr. Oz. Jimmy Page and many others.

    Lee is an associate professor in the Jandoli School of Communication at St. Bonaventure University. He writes and comments regularly on the intersection of music and public policy. During his career as a journalist, he covered rock ’n’ roll for several years before establishing himself a political reporter.

    Ziek is an associate professor in the Department of Media, Communications, and Visual Arts at Pace University, where he teaches strategic and organizational communication in both the undergraduate and graduate programs. 

    Additional information is available on the Jandoli Institute website.

    The Jandoli Institute serves as a forum for academic research, creative ideas and discussion on the intersection between media and democracy. The institute, accessible at jandoli.net, is part of the Jandoli School of Communication at St. Bonaventure University.