St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


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    St. Bonaventure’s Jandoli School of Communication adds two to its Wall of Distinguished Graduates

    Sep 30, 2020, 15:39 by Beth Eberth
    The Jandoli School of Communication at St. Bonaventure University added to its Wall of Distinguished Graduates the names of two alumnae mentored in the 1960s by school namesake Russell J. Jandoli.
    Jackie Trescott, ’68, and Joan Roeben Licursi, ’65, honored

    The Jandoli School of Communication at St. Bonaventure University added to its Wall of Distinguished Graduates the names of two alumnae mentored in the 1960s by school namesake Russell J. Jandoli.

    Jackie Trescott Jackie Trescott, ’68, of Washington, D.C., was the longtime principal arts news reporter for the Washington Post and is a member of the National Association of Black Journalists Hall of Fame. Joan Roeben Licursi, ’65, of Bay Head, New Jersey, was managing director for Burson-Marsteller and a senior vice president for Gilda’s Club Worldwide.

    As a student, Trescott interviewed Levi Stubbs of the Four Tops and interned at The Newark Evening News when the urban uprisings of 1967 were raging.

    In June 1970, after completing a fellowship at the Washington Journalism Center, Trescott joined The Washington Star as a staff reporter. From 1976 to June 2012, Trescott worked for The Washington Post, reporting for its award-winning Style Section. Her assignments included political and celebrity profiles, National Public Radio and the local radio stations, and arts events. Beginning in 1992, Trescott became the principle arts news reporter, covering Washington’s museums, performing arts centers and theaters. She coordinated the sprawling beat and raised the national profile of the Post coverage.

    The Virginia Press Association cited Trescott and James Grimaldi for their reporting in 2007 in which they used the Freedom of Information Act in reviewing records at the Smithsonian. Their work was a finalist in 2009 in the Investigative Reporters and Editors, Inc. competition.

    In her last two years at the Post, Trescott helped create the Style Blog – originally called the Arts Post – which combined arts news and culture. The blog served as a destination for features on the dedication of the Martin L. King Memorial. Trescott posted a month of civil rights songs to salute the occasion. In her four decades as a writer and reporter, Trescott often interviewed musical and literary personalities who helped define their craft: Toni Morrison, Stevie Wonder, Quincy Jones, Chita Rivera, Denzel Washington, Oprah Winfrey and Alice Walker. Since leaving daily journalism, Trescott has worked as an editor and researcher on several book projects.

    She will be honored at the 2021 Hellinger Awards Luncheon, scheduled for Oct. 11, 2021, at the Press Club in Washington, D.C.

    Joan Roeben LicursiJoan Roeben Licursi’s professional experience included product and service marketing for corporations, communications agencies and not-for-profit associations with expertise in corporate positioning, women’s and youth issues, special events, consumer marketing and travel.

    Licursi worked as a managing director for Burson-Marstellar, a global public relations and communications firm, and as a senior vice president for Gilda’s Club Worldwide, a community organization for people living with cancer. At Burson-Marsteller, Licursi managed both the Sears and Sara Lee Corporation accounts, and was responsible for creating Sara Lee’s Frontrunner Awards, which over 10 years recognized outstanding women of distinction in the arts, humanities, business and government.

    Prior to joining Burson-Marsteller in 1985, Licursi was vice president for an in-flight advertising and entertainment company and designer of communications, marketing and special events programs for the Boys Clubs of America.

    A longtime supporter of St. Bonaventure, Licursi has been a member of the National Alumni Association Board, a volunteer for The Bonaventure Fund, and a member of the Advisory Board for the Jandoli School of Communication.

    Licursi served on the St. Bonaventure Board of Trustees from 1994-2003.

    She received the Journalism Alumna of the Year Award in 1981 and the university’s Alumna of the Year Award in 1995. 

    As a senior at St. Bonaventure, Licursi became president of the school’s Women’s Council, where her work helped make many changes, including advocating for moving the women’s housing to campus. Her class was the last class to live totally off campus.

    Licursi received the Mark Hellinger Award, the highest award given by the journalism department (now the Jandoli School of Communication) in 1965. She was the first woman to receive the honor. After graduation, Licursi attended American University, where she received her master’s degree in journalism in one year. 

    She will be recognized by the School of Communication when she visits campus for her class reunion, which is tentatively scheduled for May 2021.

    The Jandoli School established the Wall of Distinguished Graduates in 2000 — part of the program's 50th anniversary celebration — in order to recognize the many accomplishments of its graduates over the years.

    Nominated by alumni and faculty, honorees are recognized for having distinguished themselves in their chosen career. Each is honored with a plaque mounted on a wall in the school’s campus home, the John J. Murphy Professional Building.

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    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2020, St. Bonaventure was named the #2 regional university value in New York and #3 in the North by U.S. News and World Report.