St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Senior Priscilla Contreras finds her place at Bona’s

    Sep 11, 2020, 09:23 by Beth Eberth
    “It was destiny.” That’s how Priscilla Contreras describes becoming a student at St. Bonaventure University.

    By Susan Anderson

    “It was destiny.”

    That’s how Priscilla Contreras describes becoming a student at St. Bonaventure University.

    Priscilla Contreras at her honorary “office” in the Jandoli School.First paired with Bona’s through a combination of hard work and the Arthur O. Eve Higher Education Opportunity Program, the senior journalism major from the Bronx now considers St. Bonaventure home.

    “I’ve made friends here throughout the years who are no longer just friends,” she said. “They are family to me.”

    For Contreras, it feels like “just yesterday” that she arrived as an undeclared major with no connection to campus. Now she proudly claims two majors — journalism and English — and holds an “honorary office” in the hallway on the second floor of the Jandoli School of Communication’s Murphy Building.

    Her adviser, Dr. Denny Wilkins, professor of journalism, posted the sign that reads “The Office of Priscilla” in recognition of the many hours she spends studying there.

    Nick Gallo, Class of 2020 and Priscilla Contreras, Class of 2021 “He did that during my sophomore year when I was taking JMC 201 and 202. Those were hard classes for me and he’s a tough grader,” Contreras said. “I would walk into his office, ask for help, and then go back to my little office until I got it right. Those two classes made me a better writer.”

    Wilkins also gives her and his other advisees “a word to live by” each semester, she said, with the expectation that they each share what it was like living with the word.

    Composure. Peace. Poise. Purpose. Imagine. These are the words Contreras has lived with for the past few semesters. Of them, peace has been the most powerful for her. “I was going through a rough time when he gave the word to me. It reminded me to slow down, to have peace at mind and peace at heart,” she said. “It meant so much to me.”

    Wilkins has appreciated watching Contreras come into her own.

    “Priscilla is a young, talented, hard-working student who fully understands what it means to be a Bonnie. There is no one she will not help. There is no one she will not find common ground with,” Wilkins shared via email. “I enjoyed having her in my classes (and as my advisee), and I’ll be sad when graduation takes her away from us.”

    Focused and driven, Contreras has been involved in numerous activities. She serves as photo editor for the student-run newspaper, the BonaVenture, maintains a blog, has hosted a weekly show for the campus radio station, The Buzz, and has written for HerCampus.com.

    File photo: LASO members (from left) Jeancarlos Aponte (Class of 2020), Arlecia Dobie (Class of 2021), Priscilla Contreras (Class of 2021), Angeliz Tollens (Class of 2021), Alicia Sanchez (Class of 2020) and Josh Little (Class of 2020).But what she is most proud of is her work with the Latin American Student Organization (LASO), which she joined her freshman year. She is currently running for vice president and previously served as a senator representative with the Student Government Association and as secretary.

    “It’s good to get back to your culture and your roots,” she said, noting that the organization was especially helpful to her during her first year at Bona’s. “This is a mainly white institution and sometimes it could feel overwhelming.”

    Her mother is Dominican, her father Salvadoran, Contreras said, and she grew up in a neighborhood that is predominantly Hispanic. Being a member of LASO made the transition to life on campus easier and has since allowed her to bring awareness to others about the Latino community.  

    A lover of the written word, and especially of reporting, her goal is to one day work for ESPN, either as a producer or a reporter. Whatever the future holds, Contreras is determined to keep evolving.

    Her motto is simple and to the point: “Don’t be afraid of change and keep on making connections.”