St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Hogan, Legacy earn awards for reporting on pandemic and social justice

    Sep 9, 2020, 09:16 by Beth Eberth
    St. Bonaventure University students Michael Hogan and Hannah Legacy have been named recipients of TAPinto Greater Olean’s first Public Service Journalism Awards.
    St. Bonaventure University students Michael Hogan and Hannah Legacy have been named recipients of TAPinto Greater Olean’s first Public Service Journalism Awards.

    Hogan was selected for his ongoing coverage of the COVID-19 pandemic. Legacy earned her award for a series of stories on Black Lives Matter protests and related issues in the Greater Olean area.

    “The pandemic and social justice were the two biggest stories in the nation during the summer of 2020,” TAPinto Greater Olean Co-editor Anne Lee said. “With their reporting, Mike and Hannah kept the Greater Olean community informed on both stories.”

    Hogan and Legacy completed Journalist’ Workshop, the course in which students staff TAPinto Greater Olean, in May, but they voluntarily worked through the summer and continue to report for the online news site.

    “These awards not only reflect the Mike and Hannah’s excellent journalism; they recognize the commitment they displayed by going above and beyond what they were required to do for coursework,” Richard Lee, TAPinto Greater Olean’s other co-editor, said.

    During the summer, Hogan chronicled daily developments on COVID-19’s impact on the area, cases, including confirmed coronavirus cases, closings and cancelations and health and medical decisions. He wrote more than 100 stories about the pandemic.
    Legacy covered Black Lives Matter rallies in Olean and Cuba, as well as several developments in the city of Olean, including a heated Town Hall Black Lives Matter meeting, the Common Council's approval of a resolution supporting Black Lives Matter and the appointment of a Black alderman.

    “It is inspiring to see the dedication to important journalism from these students,” Aaron Chimbel, dean of the Jandoli School of Communication, said. “The work Mike and Hannah have done the past few months on two critically important stories show what good students can do with the right platform and energetic mentorship from faculty members like Anne and Rich Lee. Their work exhibits the best of local journalism — and of the Jandoli School.”

    “Mike and Hannah exemplify the best of TAPinto's commitment to high quality objective local journalism that truly makes a difference in our communities,” TAPinto CEO Michael Shapiro said. “On behalf of TAPinto, congratulations to Mike and Hannah on this noteworthy achievement.”

    For earning TAPinto Greater Olean ‘s Public Service Journalism Awards, each student will receive $100.

    TAPinto Greater Olean is an online news site staffed by students in St. Bonaventure’s Jandoli School of Communication.