St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


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    Ten staff members named to St. Bonaventure’s Commission on Diversity, Equity and Inclusion

    Aug 27, 2020, 08:40 by Beth Eberth
    Ten members of the university community have been named to the Presidential Commission on Diversity, Equity and Inclusion.

    Ten members of the university community have been named to the Presidential Commission on Diversity, Equity and Inclusion.

    Three St. Bonaventure students will be added to the commission early this semester, said Dr. Dennis DePerro, university president.

    Earlier this summer, DePerro named Dr. Matrecia James and Dr. Kimberly DeSimone co-chairs of the reconstituted commission, formerly called the Committee on Equity and Inclusion.

    “I’m confident Drs. James and DeSimone will prove to be a formidable tandem to push forward an agenda to improve our diversity, equity and inclusion efforts across campus,” DePerro said.

    James, dean of the School of Business, and DeSimone, associate professor in the Jandoli School of Communication, worked with DePerro to sort through more than 40 recommendations for commission membership.

    “I was gratified to see that many people recommended. It gave me a great deal of hope that there is a groundswell of support across campus for this initiative and a collective desire to make a difference,” DePerro said.

    “To see another horrific tragedy take place this week in Wisconsin only underscores the urgency of the work ahead of us,” he said. “This university needs to play whatever part it can to make a dent in the systemic injustice too many people in our nation cope with far too often.”

    Faculty and staff named to the commission are:

    • Chris Brown, executive director of Student Success and HEOP
    • Fr. Michael Calabria, O.F.M., Ph.D., director of the Center for Arab and Islamic Studies
    • Leslie Carlson, director of Human Resources
    • Dr. Pauline Hoffmann, associate professor, Jandoli School
    • Dr. Matt King, associate professor, English
    • Dr. Latoya Pierce, visiting professor, counselor education
    • Emanual Phillip, clubs mentor, Damietta Center
    • Dr. Tracy Schrems, assistant professor, adolescence education
    • Br. Angel Vasquez, O.F.M., minister-in-residence
    • Dahron Wells, counselor, Office of Admissions

    The chairs said the commission’s guiding principles are rooted in the Franciscan values of community and individual worth. At the university’s annual Fall Convocation last week, James and DeSimone revealed the mission of the group:

    “St Bonaventure University’s Commission on Diversity, Equity and Inclusion is committed to respecting the uniqueness of each individual, to embrace diverse backgrounds, to advocate for equitable and inclusive communities, and to foster opportunities to develop multi-cultural competencies.

    “The commission is dedicated to developing educational and social initiatives that reflect the individual self-worth of all regardless of race, color, religion, sex, sexual orientation, age, national or ethnic origin, physical or mental disability, marital or veteran status campuswide.”