St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


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    With professional development more important than ever, CPRC launches this year’s EDGE program

    Aug 17, 2020, 14:24 by Beth Eberth
    The CPRC is gearing up for the sixth year of the Competitive Edge Certificate (The EDGE) program.

    Students and alumni chat at Bonnies4Bonnies.
    Register now to ensure your spot in the 2020-21 program

    Staff in the Career and Professional Readiness Center (CPRC) are always looking for ways to give SBU students an edge when it comes to preparing them for employment and graduate school.

    That’s why they’re gearing up for the sixth year of the Competitive Edge Certificate (The EDGE) program. The EDGE provides participating sophomores, juniors, and seniors the opportunity to develop professional skills sought by employers and graduate schools. Professional development and marketability are even more important due to the COVID 19 pandemic.

    During the 2020-21 academic year, students will participate in a diverse series of six in-person or virtual seminars with a focus on the new normal in these times of uncertainty. Topics for the seminars include self-awareness, professionalism and multigenerational workplace, networking, personal branding and marketing, virtual interviewing, virtual internship and career fairs, and diversity and inclusion.

    The program also plans to bring back the successful EDGE Certificate with Distinction. Students who complete the six seminars as well as four skill development items will receive this distinction. The skill development credentials include completing a CPRC-approved résumé, cover letter, LinkedIn profile, elevator pitch, business cards, practice interview and professional networking event.

    Online registration for The EDGE opens today (Aug. 17) and closes Friday, Sept. 4, at my.sbu.edu/studentservices/cprc. Space in the program is limited. Early registration is strongly encouraged. The first seminar is planned for Monday, Sept. 8.

    “Preparing our students for their next steps after leaving SBU to ensure that they are more confident and marketable has always been at the core of why we do the EDGE Program,” said Assistant Dean for Student Development Pamela Ferman. “Going into this year, we have examined the current trends of hiring and recruiting in this uncertain employment landscape and will be bringing these topics to our students. If there were ever a time to see the importance of professional development – it’s now.”

    Last year, 100 students completed requirements for The EDGE and Distinction programs. EDGE participants found the seminar sessions and skill development options flexible and resourceful.

    Julianna Misenheimer, a sport studies major who pursued The EDGE with Distinction path, said the program provided a lot of insight and advice surrounding professionalism in interviews, application processes, and the workforce in general. The new skills Misenheimer developed make her feel well informed and well prepared for her professional life after Bona’s.

    “The information offered in the seminars, labs, and one-on-one meetings was priceless as this particular knowledge is usually overlooked and often goes unaddressed. You are given the chance to practice your interview skills in a comfortable setting, perfect your elevator pitch, and get a step ahead of your peers with personalized business cards,” she said.

    Chandler Poczciwinski, a senior accounting major, attributes the EDGE program with helping him land his dream internship in California.

    “The EDGE program provided the professional skills I needed to confidently communicate with the large accounting firms,” Poczciwinski said.

    Students who complete all program requirements by April 2021 will receive a certificate and a letter of achievement from the president of the university. Distinction completers receive a graduation stole. (It is unknown at this time whether an end-of-the year reception will be permitted.)

    Learn more about The EDGE and other professional development opportunities offered by the CPRC at www.sbu.edu/cprc.