St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Sociology professor explains how emotions drive decisions on politics and policy

    Aug 4, 2020, 10:07 by Beth Eberth
    A St. Bonaventure University associate professor contends that emotions have become more central to political life in America than facts and knowledge.

    A St. Bonaventure University associate professor contends that emotions have become more central to political life in America than facts and knowledge.

    Dr. Benjamin Gross“Social scientists and journalists alike have largely been trained to think of the public as rational, unemotional, objective-minded information seekers who exchange ideas in a public space to create a more informed democracy,” Benjamin Gross of the Department of Sociology and Criminology wrote in a research essay posted by the Jandoli Institute. “Today’s political media ecosystem seems to be more tribal, more emotional, and more apt to denounce fact in favor of fiction.”

    Gross’ paper, ”Identity over Information: A Sociological Explanation to Why President Trump Can Get Away with Saying Anything,” is the seventh research essay in the Jandoli Institute’s summer Media Studies Across Disciplines project.

    In the paper, Gross argues that polarization toward parties and their members influences how people feel about the news media. Americans have “grown quick to reject media reports (and entire news organizations) as biased,” he wrote. “Rebuilding broken trust between news audiences and journalists would be helpful, although it is not clear how that will be achieved.”

    Gross also explores the manner in which President Donald J. Trump has used an “identity-first political news media landscape” to strengthen support among his base.

    “The way that Trump has used anger and emotion to consistently make political differences salient in the minds of audience members puts these forces into overdrive,” he wrote.

    Since June 23, the institute has posted a new Media Studies Across Disciplines essay on its website every Tuesday. The series will continue through Aug. 11.

    The essays were authored by St. Bonaventure faculty members who used their knowledge and expertise to provide insight and analysis from their own individual perspectives. Faculty from the biology, history, nursing, philosophy and sociology departments contributed to the project, which was funded by the Leo E. Keenan Jr. Faculty Development Endowment and the Jandoli School of Communication. The essays were selected through a blind peer-review process.

    The Jandoli Institute serves as a forum for academic research, creative ideas and discussion on the intersection between media and democracy. The institute, accessible at jandoli.net, is part of the Jandoli School of Communication at St. Bonaventure University.