Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

Wieland laments rise of commercialism in sports

Jul 22, 2020, 10:20 by Beth Eberth

The joy of playing and watching sports has been replaced by commercialism, a St. Bonaventure University faculty member wrote in a paper posted by the Jandoli Institute Tuesday, July 21.

“Sports in western culture are one and the same with the media that delivers them to audiences,” Paul Wieland, an adjunct instructor in the Jandoli School of Communication, wrote.

Wieland, who spent 40 years working as a director and producer of sports telecasts, said college journalism programs focus too heavily on the business side of sports.

“The kind of journalism represented in college majors such as sports communication has been subsumed by the commercialism of sport and its television soul,” he wrote. “Education in sports journalism revolves around the business of sport rather than the quaint concept that sports exist for the athletes and sometimes for a grandstand full of live human beings.”

Wieland’s paper, “Commercialism Has Consumed the Soul of Sports,” is the fifth post in the Jandoli Institute’s summer Media Studies Across Disciplines project, a collection of research essays that offer different perspectives on the field of communication.

Wieland will present his paper on Zoom at 7 p.m. Thursday in a format modeled after academic conference presentations. He will summarize the paper and then take part in panel discussion with:

Jordan Gathers, a former St. Bonaventure men’s basketball player who is deputy chief of staff for South Bend Mayor James Mueller;
Nick Hirshon, an assistant professor of communication at William Paterson University and the author of three sports books;
Chris LaPlaca, a St. Bonaventure journalism graduate who is senior vice president, corporate communications, at ESPN, and
Evan Weiner, a journalist who covers the politics and business of sports.

Jandoli Institute Executive Director Richard Lee will moderate. The session is open to the public and may be accessed at https://sbu.zoom.us/j/96456160382.

The institute will post a new Media Studies Across Disciplines essay on its website every Tuesday through Aug. 11. Thursday Zoom presentations will follow several of the presentations.

The essays were authored by St. Bonaventure faculty members who used their knowledge and expertise to provide insight and analysis from their own individual perspectives. Faculty from the biology, history, nursing, philosophy and sociology departments contributed to the project, which was funded by the Leo E. Keenan Jr. Faculty Development Endowment and the Jandoli School of Communication. The essays were selected through a blind peer-review process.

The Jandoli Institute serves as a forum for academic research, creative ideas and discussion on the intersection between media and democracy. The institute, accessible at jandoli.net, is part of the Jandoli School of Communication at St. Bonaventure University.