St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    SBU Sociology professors see greater focus on environmental issues during pandemic

    Jun 30, 2020, 08:39 by Tim Geiger
    Not all of the news emerging from the coronavirus pandemic is bleak, according to two faculty members of the Department of Sociology and Criminology at St. Bonaventure University.

    Not all of the news emerging from the coronavirus pandemic is bleak, according to two faculty members of the Department of Sociology and Criminology at St. Bonaventure University.

    “Recent news has hinted at something of a shift, a move in a direction that just might lead to lives — and a world — that may be heading in a new and positive direction. All of these accounts have a common element: the environment,” Assistant Professor Kathy Zawicki and Associate Professor Benjamin Gross wrote in a paper posted June 30 by the Jandoli Institute.

    The paper, “Status Quo or Silver Lining? Environmental Changes in a Pandemic,” is the second post in the Jandoli Institute’s Media Studies Across Disciplines project, a collection of research essays connecting different academic disciplines with the field of communication.

    In the article, Zawicki and Gross explain that news reports, studies and polls show that the public’s commitment to the environment has increased during the pandemic and could lead to more awareness of the environment, a greater inclination to follow environmental news, and ultimately more of a tendency to act to protect the environment.

    “If any or all of these positive outcomes could come to pass, it would mean that the most unlikely of outcomes had become reality: in the midst of a global pandemic, the finding of a silver lining,” they wrote.

    The institute will post a new Media Studies Across Disciplines essay on its website every Tuesday through Aug. 11.

    The essays were authored by St. Bonaventure faculty members who used their knowledge and expertise to provide insight and analysis from their own individual perspectives. Faculty from biology, history, nursing, philosophy and sociology contributed to the project, which was funded by the Leo E. Keenan Jr. Faculty Development Endowment and the Jandoli School of Communication. The essays were selected through a blind peer-review process.

    The Jandoli Institute serves as a forum for academic research, creative ideas and discussion on the intersection between media and democracy. The institute, accessible at jandoli.net, is part of the Jandoli School of Communication at St. Bonaventure University.